Job Description

We're a fast-growing premium beauty brand with global ambitions currently focused on building deeper audience connection and long-term visibility.



We're looking for a part-time Social Media Strategist who understands how to position a brand, spot winning trends, and build recognition through smart strategy (not content posting).



This is a remote strategy-only role, but preference will be given to candidates based in Dubai who are open to occasional in-person meetings.



We are only reviewing applications with a portfolio and thoughtful answers. Please complete this in your cover letter to apply:

What to include:

Portfolio or folder with past strategic brand work One campaign you led (with results or visuals) Sample of platform strategy (Instagram, TikTok, etc.) Creative direction sample (brand voice, moodboard, etc.) One example of how your strategy helped a brand go from flat to standout

Tasks



Audit our existing brand presence across social and paid media Propose updated content direction: voice, hooks, content pillars, and platform trends Identify strategic gaps in storytelling or engagement and provide actionable solutions Collaborate with internal content and ad teams to align messaging Share competitor and market insights (Dubai & US focused) Contribute to campaign direction and creative briefing (not day-to-day content creation)

Requirements



3+ years of experience in social media strategy (not posting) Deep knowledge of the Dubai and US beauty/lifestyle markets Past work with DTC brands in beauty, wellness, or fashion Strong understanding of hooks, tone of voice, platform trends, and positioning Able to submit real past work: brand guides, campaign plans, creative decks, etc. Bonus: Available in Dubai for occasional strategy sessions (not mandatory)

Benefits



$1,500-$2,000/month based on experience & portfolio Flexible, part-time contract Fully remote (Dubai-based preferred for optional in-person sessions) Chance to work with a fast-scaling DTC brand No routine posting this is about strategy, not scheduling

This is a short-term role with long-term impact. We're not looking for generalists only strategic thinkers with proven results will be considered.