Job Description

Job title
Paid Media Specialist (App Growth)
Ref #
224434
Location
Qatar - Doha
Job family
Corporate & Commercial
Closing date: 06-Aug-2025

About the role

As a Paid Media Specialist (App Growth), you will be responsible for creating and managing digital media campaigns across various online platforms to drive mobile app growth. You will design, implement, and evaluate performance-driven campaigns focused on acquiring high-value app users, increasing engagement, and maximizing retention. Using your expertise in app-specific tools, attribution models, and market insights, you will optimize spend and report on campaign effectiveness across key growth metrics.

Other key responsibilities are:

Plan and execute digital marketing campaigns across social media, display, programmatic, and OEM platforms to promote app growth. Measure and report campaign performance against goals, including ROAS, CAC, and retention metrics. Identify trends and insights using advanced analytics to optimize spend, targeting, and creative performance. Brainstorm and implement innovative growth strategies through planning meetings and business reviews with internal and external stakeholders. Design and run A/B and multivariate experiments to improve onboarding flows, re-engagement tactics, and conversion rates. Utilize strong analytical ability to spot trends, improve performance, and optimize campaigns. Collaborate with external vendors to introduce innovation and contribute to the App digital maturity of Qatar Airways. Evaluate emerging technologies and provide thought leadership for adoption where appropriate. Create and manage digital campaign budgets, ensuring alignment with KPIs and efficient delivery across channels. Collaborate with internal departments including creative, marketing, regional digital, brand marketing, digital product and digital insights to deliver fully integrated campaigns. Implement deep linking and deferred attribution strategies for seamless cross-channel user experiences. Analyze cohort data, user segmentation, and retention metrics to refine targeting and improve LTV. Coordinate with developers on app updates, tracking integrations, and technical troubleshooting. Prepare and present detailed performance reports to internal stakeholders. Stay ahead of mobile growth trends, AI-driven optimization techniques, and emerging ad platforms. Identify and evaluate new growth opportunities including partnerships Educate internal teams on best practices in app growth, ad tech, and user retention methodologies. Perform other department duties related to his/her position as directed by the Head of the Department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.


Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what's never been done before.


Together, everything is possible.

Qualifications

About You

We are looking for a passionate and experienced professional to join the Digital Marketing & Acquisition Team.


Minimum qualification of bachelor's degree or equivalent is essential.

5+ years of proven working experience in digital marketing within airline, media agency, travel management companies or top tech brand.

Experience in setting up and optimizing campaigns across Google Ads, DV360, Meta, Apple and other social media and Display Platforms

Proven expertise in mobile measurement platforms (MMPs) such as Adjust, Appsflyer, Branch, and analytics tools like Firebase and GA4.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert

Proficiency in A/B and multivariate testing methodologies.

Advanced levels of knowledge of website analytics tools (e.g., Google Analytics and Adobe Analytics)

Working knowledge of GMP stack

Understanding of privacy-first attribution frameworks

Advanced analytical skills and data-driven thinking

Up to date with the latest trends and best practices in online marketing and measurement

Ability to collaborate and work well within a team and act as an individual contributor when needed

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before.


So, whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

Application Guidelines

If you're ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before.



So whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

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