Job Description

Merchandising Execution

Liase with the marketing manager to execute merchandising strategies for each product category - batteries, lubricants, and auto parts at the Badami Group level in UAE, in line with overall brand positioning and marketing campaigns. Create market-specific planograms and ensure consistency across dealer locations, retail outlets, and garages. Align product displays with current promotions, campaigns, or seasonal initiatives to ensure timely activation and relevance. Supervise the installation of branding materials, including stands, racks, signage, window graphics, and dealer boards.

Trade Marketing & Channel Support

Collaborate with the sales managers and marketing manager to implement trade-specific campaigns and support with physical merchandising collaterals. Ensure maximum visibility at point of sale (POS) locations, including service centres, fleet workshops, and multi-brand retailers. Recommend channel-specific merchandising improvements based on consumer buying behaviour and competitor research & insights.

POS Material Development & Management

Liaise with the marketing manager to oversee the timely production and distribution of merchandising materials like danglers, wobblers, posters, shelf strips, and branding kits etc. Work with external vendors and printers and ensure brand guidelines are implemented. Maintain an inventory log of POS materials and ensure regular replenishment to key markets

Market Audits & Compliance

Conduct regular field visits to ensure the correct and consistent execution of merchandising plans. Evaluate the condition and placement of displays, signboards, and vehicle branding, and ensure compliance with branding standards. Report competitor merchandising activities and offer proactive recommendations to enhance A-MAP's shelf presence.

Initiative & New Projects

Proactively identify new merchandising opportunities, pilot concepts, and suggest innovative visual projects to boost brand visibility. Lead special initiatives or visual rollouts independently and take ownership from concept to implementation.

Data, Reporting & Analytics

Maintain and update a centralized merchandising tracker covering execution, deployment, and campaign outcomes. Provide monthly merchandising performance reports with KPIs, market feedback, and actionable insights. Utilize photos, sales team inputs to report on visibility and activation results.

Event Support & Exhibitions

Assist the marketing manager in the planning and execution of visual merchandising elements for exhibitions, roadshows, and dealer meets, etc. Support in any other outdoor adhoc marketing requirements

Team Supervision

Supervise one or more merchandisers, ensuring clear task execution, follow-up, and field performance. Train and guide the merchandising team on display guidelines, brand compliance, and campaign rollouts.

Qualifications & Skills Required:

Bachelor's degree in marketing, Business Administration, Retail Management, or a related field. 3-5 years of merchandising experience, preferably within the

automotive, lubricants, batteries, or FMCG

industries. Solid understanding of retail merchandising practices, trade marketing, and channel activation. Prior experience working with automotive brands or product lines is

highly preferred

. Hands-on experience in POS development, vendor management, and merchandising deployment logistics. Strong attention to detail, visual sensibility, and understanding of shopper behaviour. Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with Adobe Illustrator or Photoshop is a plus. Strong written, verbal communication, negotiation, and coordination skills. Ability to travel frequently across the UAE markets. A UAE driving license is required.
Job Types: Full-time, Permanent

Pay: AED9,000.00 - AED12,000.00 per month

Education:

Diploma (Preferred)
Experience:

outdoor marketing: 5 years (Preferred) automotive, lubricants, batteries, or FMCG : 3 years (Preferred) vendor management, and merchandising deployment logistics: 3 years (Preferred)
Language:

English (Required) Arabic (Preferred)
License/Certification:

* UAE driving license (Required)