Who we are:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Role Summary:
The Online Content Editor role is to support multiple stakeholders, by managing the content of the ecommerce websites and applications of our brands.
:
1. Assist in planning, organizing, and managing online content for multiple brands.
2. Help ensure all content aligns with each brand's guidelines and objectives.
3. Support managing and creating backup solutions for static content to ensure availability and accessibility.
4. Contribute to the development of unique customer experiences for major brand campaigns through innovative landing pages.
5. Assist in overseeing the localization of website and app content in Arabic for the MENA region. 6. Help identify and use enhancements in CMS tools to boost team efficiency and productivity.
7. Actively assist in managing onboarding projects for new content initiatives.
8. Utilize data-driven approaches to support continual improvement and learning in content strategies.
9. Collaborate with cross-functional teams to support content integration with broader marketing and brand strategies.
10. Assist in monitoring content performance metrics to help optimize user engagement and conversion rates.
Functional/ Technical Competencies
xc2xb7Execute marketing campaigns successfully for all E-Commerce websites
xc2xb7 Utilize analytics tools and platforms to gather insights, measure campaign performance, and track key metrics such as Click Through Rate (CTR), Conversion Rate (CVR), Page Views, and Bounce Rate xc2xb7 Generate regular reports to provide visibility into growth performance, identify trends, and make data-driven recommendations for optimization
Educational Qualification:
Bachelor's degree in journalism, English, Communications, Marketing or a related field
Experience:
xc2xb7 2+ years of Content Management Experience, preferably in an E-Commerce or Digital Marketing Setting
xc2xb7 Bachelors degree in journalism, English, Communications, Marketing or a related field xc2xb7 Proven experience in managing one or many e-commerce websites & apps
xc2xb7 Strong understanding of digital marketing, e-commerce technologies, and industry best practices xc2xb7 Demonstrated ability to develop and execute e-commerce strategies that drive user engagement xc2xb7 Analytical mindset with the ability to interpret data, identify trends, and make informed decisions
xc2xb7 Good communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels
xc2xb7 Prior experience in the retail industry or a similar consumer-focused industry is highly desirable
Language Skills:

• Arabic language knowledge would be a huge plus