Online Brand Manager Garnier
Dubai, United Arab Emirates
Job Description
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Accountabilities Achieving sales targets through online retailers
Qualifications, Knowledge and Experience Required
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- Achieving brand conso targets through building differentiated shopper-centric online account strategies
- Enhancing performance, traffic and conversion on customer websites
- Working with retailers to activate the best tailored brand activity
- Ensuring the success of the online shopper path-to-purchase / consumer journey
- Data tagging for consumer performance on brand web sites (based on tagging strategy defined by CMO team)
- Knowing the online shopper inside out and providing that info [eg Nielsen data] to the rest of the team
- Owning trade day process from preparing to presenting
- Setting the overall strategy for online retailers
- Developing and sharing and building an action plan based on feedback from shopper insight
- Working with retailers and Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc)
- Work with retail partners to understand needs, and develop relevant content
- Uploading PIM/DAM data to MyStudio / Opera
- Uploading content onto Brand Bank
- Successful paid and organic search rankings for campaign and always-on (supported by IMC/agencies)
- Consumer CRM strategy and execution (supported by IMC/agencies) for campaign activity (not always-on)
- Driving insights out of consumer CRM
- Delivering weekly EPOS and update team on performance by category (sell out tracking)
- Contributing online elements of market share notes to Zone/DMI \xe2\x80\x93 Sell out tracking
- Updating team on \xe2\x80\x98online merchandising\xe2\x80\x99 (Clavis) performance
- Gathering and reporting on online purchase data
- Undertaking online competition review from product / media pov
- Identifying content gaps
- Own online merchandising for brand including NPD launches
- Driving shopper and retailer differentiation
- Managing the brand merchandising budget (Brandbank)
Qualifications, Knowledge and Experience Required
- Consistent strong performance and results in previous roles
- Able to work cross-functionally at all levels
- Previous experience in consumer role is desirable
- Demonstrated strong commercial acumen in previous roles
- Demonstrated strong digital understanding
- Credible in front of the Trade
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Job Detail
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Job IdJD1632733
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned