Are you an Omnichannel Execution Head who is energized by the challenge of being part of one of the leading pharmaceutical companies worldwide? If so Omnichannel Execution Head role is the one for you to explore.

As an Omnichannel Execution Head, you will be responsible for the creation of specific OC customer engagement strategies to enhance customer experience and support brand objectives. The OC Lead will lead a team of Experience design managers, content, and CRM team to drive the OC transformation across the organization. He/she will support the design of OC campaigns, drive the deployment of new channels or platform and development of innovative content, and monitor campaign effectiveness to deliver a personalized and automated omnichannel engagement.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Primary Responsibilities:

OC Strategy and Roadmap:

• Understands and implements organization\xe2\x80\x99s OC vision, strategy, and roadmap, acting as a trusted advisor to ensure seamless & integrated customer experience.
• Leads the strategic design, and delivery of OC customer experiences, working closely with the Brand, Marketing, Sales & Medical teams.
• Supports the development of data-driven, personalized customer journeys and monitors its implementation.
• Oversees the content strategy and supports personalization of content based on local HCP needs/preferences.
• Shares inputs to evolve OC approach to customer engagement by enabling the right capabilities that facilitate a fully integrated channel & content strategy.
• Advocates OC best practices across the organization, ensuring continuity, unified messaging, and a quality customer experience across all OC touchpoints.

Cross-functional Collaboration and Stakeholder Management:

• Works closely with BUDs / country leadership team to align on OC strategy and roadmap with overall business objectives and monitor progress against defined targets.
• Partners with relevant local and regional teams to evaluate and implement the digital solutions that enables seamless customer engagement.
• Defines and co-develops integrated campaign strategies and channel strategies with the brand teams, to support brand objectives.
• Acts as a bridge between Business and Tech, translating the business requirements into technology builds and oversees the development of suitable Tech solutions to help meet business needs.

Customer Insights & Analytics:

• Shares recommendations on customer experience KPI tracking, and reporting based on the local context aligned with defined business objectives; supports in optimizing OC performance and maximizing the outcomes.
• Tracks and shares external trends with relevant teams to further enhance GSK\xe2\x80\x99s OC ambition; collaborates with Marketing to develop innovative, effective, and efficient solutions that cater to evolving market dynamics.
• Maintains oversight of evolving marketplace conditions as well as the competitive landscape; continuously seeks and leverages innovative customer engagement techniques to bring new ways of thinking/CX mindset to the brand teams.
• Responsible for monitoring the performance and effectiveness of OC campaigns in the LOC.

Project Management:

• Manages the projects for key OC initiatives; develops project plans and coordinates local marketing execution based on defined strategy and KPIs.
• Provides strategic guidance and supports the implementation of the OC plans, ensuring strict compliance with local guidelines.

Why you?

Job Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor\xe2\x80\x99s degree in marketing, sales, or any other related discipline.
• MBA Preferred.
• 12+ years of directly related or relevant experience, preferably in omnichannel marketing, digital marketing, or customer engagement.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

Preferred Certifications:

• Digital Marketing Certifications
• Data Analytics Certifications
• Project Management Certifications

Skills & Knowledge:

Technical Skills:

• Experience Management.
• Channel Strategy & Management.
• Comms. Strategy& Planning.
• Campaign Design & Planning.
• Performance Analysis.
• Customer Solutions Designing.
• Content Strategy.
• Digital Marketing.
• Marketing Analytics & Customer Insights.
• Biz Tech.

Behavioral Skills:

• Leadership Skills
• Team Management
• Coaching and Mentoring
• Effective Communication
• Solution Oriented

Tools Skills:

• MS Office suite.
• Web Analytics tools like Google Analytics.
• CRMs like Veeva, Salesforce.
• Marketing automation tools like SFMC, Pardot.

Culture:

• Ambitious for patient
• Accountable for impact

#OCLead

Why GSK?

At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we\xe2\x80\x99re making the biggest changes we\xe2\x80\x99ve made to our business in over 20 years. We\xe2\x80\x99re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.\xe2\x80\x8b

\xe2\x80\x8b

With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together \xe2\x80\x93 all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.\xe2\x80\x8b

\xe2\x80\x8b

Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients \xe2\x80\x93 so we deliver what matters better and faster; accountable for impact \xe2\x80\x93 with clear ownership of goals and support to succeed; and where we do the right thing. So, if you\xe2\x80\x99re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

Closing Date:

23/10/2023

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

Contact information:

You may apply for this position online by selecting the Apply now button.

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