Job Description

Role Overview

The Offline Marketing Executive will be responsible for driving brand visibility, customer engagement, and sales growth through offline marketing initiatives. This role will focus on in-store activations, community engagement, partnerships, ATL & BTL marketing, and database communication while working closely with internal teams and external stakeholders.

Key Responsibilities In-store Marketing Activations

Plan and execute

monthly in-store activations

across all branches (Deira, Abu Dhabi, Sharjah, Ras Al Khaimah, Oman). Develop creative concepts to engage customers and enhance brand presence.

External Local Partnerships & Tie-ups

Identify and establish new local partnerships to strengthen brand visibility. Collaborate with partners to co-host promotions and joint activities.

Community Events & Activations

Organize and execute

community events and local activations

for each store. Build strong relationships with local communities, associations, and influencers.

Database Management & Communication

Manage and grow the customer database. Execute

daily customer communication

via email and WhatsApp. Plan and implement

regular email marketing campaigns

to promote store activities and offers.

ATL & BTL Marketing Initiatives

Manage all

Above-the-Line (ATL)

and

Below-the-Line (BTL)

marketing requirements, including print, outdoor, and in-store visibility. Ensure brand consistency across all offline campaigns.

Qualifications & Skills

Bachelor's degree in Marketing, Business Administration, or a related field. 2-4 years' experience in offline/field marketing, preferably in retail, travel, or service industries. Strong networking, negotiation, and partnership-building skills. Proven experience in event planning and execution. Excellent communication skills (written and verbal). Proficiency in MS Office and familiarity with CRM/Email Marketing tools. Flexibility to travel across multiple store locations.
Job Type: Full-time

Pay: AED5,000.00 - AED6,000.00 per month

Application Deadline: 21/08/2025