Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE\xe2\x80\x99s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees!

We are currently recruiting for an Officer - Digital Experience for our trusted client to be based out of their office in Dubai.

Purpose-
Responsible for overseeing and enhancing the digital aspects of the Digital Experience, this role involves coordinating content creation, conducting audits of website content, and managing updates across various teams. The primary objective is to maintain a seamless and engaging digital experience for users by aligning content with brand standards, ensuring accuracy, and fostering effective collaboration with subject matter experts. Overall, the position contributes to the company\xe2\x80\x99s digital strategy, ensuring a positive and coherent digital presence aligned with business objectives.

Responsibility-

• Develop and implement a comprehensive content strategy for website, corporate, passenger, and Wowfi page content.
• Coordinate content across various digital channels to ensure consistency and alignment with strategic objectives.
• Maintain a content calendar, ensuring adherence to a consistent publishing schedule.
• Regularly update website content to reflect current information and align with emerging trends.
• Conduct content audit and governance, ensuring accuracy and adherence to brand voice and guidelines.
• Collaborate with subject matter experts to create high-quality, informative content.
• Oversee the creation and publication of engaging and relevant content, including text, images, and videos.
• Conduct comprehensive keyword research to identify optimization opportunities for search engine content.
• Execute on-page optimization strategies, including optimizing meta tags, headings, and image alt text.
• Monitor search engine rankings and make content adjustments as needed to enhance rankings.
• Analyze website performance using SEO tools to adapt strategies based on insights.
• Facilitate a user-friendly interface for creating and editing digital content.
• Oversea permissions and access control to ensure authorized content management.
• Support workflow processes for content creation, review, approval, and publication.
• Implement search and retrieval features for easy location of specific content within the system.
• Monitor website traffic and user engagement using analytics tools such as Google Analytics.
• Analyze website metrics to identify areas for improvement and opportunities for growth.
• Generate reports on website performance and present findings to management.
• Collaborate with stakeholders, writers, designers, and other content creators to develop and implement content strategies aligning with overall marketing goals.
• Work closely with the social media team to effectively promote website content through various social media channels.
• Coordinate with the BT team to ensure the maintenance of website functionality and timely resolution of any issues.

Skills

• Digital Strategy Development, User Experience Enhancement, Content Management and Optimization, SEO and Search Strategy, Multichannel Marketing.
• Excellent writing, editing, and proofreading skills with a keen attention to detail.
• Proficiency in Arabic for effective communication and content creation for a bilingual audience.
• Knowledge of web content management systems (CMS) and proficiency in using website analytics tools.
• Familiarity with search engine optimization (SEO) best practices and current trends.
• Capability to work independently and efficiently manage multiple projects simultaneously.
• Strong interpersonal and communication skills, facilitating collaborative work with cross-functional teams.
• Familiarity with HTML, CSS, and web design principles is considered an additional advantage.

Transguard Group