Are you an OC Data Analytics and Insights Manager who is energized by the challenge of being part of one of the leading pharmaceutical companies worldwide? If so OC Data Analytics and Insights Manager role is the one for you to explore.

As an OC Data Analytics and Insights Manager, you will be responsible for collating the relevant customer engagement data to measure OC effectiveness, ensuring data quality, integrity & accuracy. OC Analytics & Insights Manager will support OC execution by creating a unified HCP view, developing OC campaign performance dashboards, and supporting data-driven campaigns. He/she will analyze CX metrics, HCP feedback, campaign performance, content effectiveness, etc. to drive higher HCP satisfaction.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Primary Responsibilities:

Data-driven Customer Insights:

• Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement.
• Understands customer experience management and provides relevant insights to deliver a meaningful and consistent CX across all touchpoints.

Performance Tracking & Reporting:

• Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism.
• Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed.
• Measures the performance of OC campaigns across engagement channels and suggests ways to improve the campaign effectiveness / channel ROI.
• Develops data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools.
• Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling.
• Assists in development and implementation of data-driven marketing campaigns, analyzing results to optimize campaigns and drive additional revenue opportunities.
• Setups and designs A/B testing, performs scenario analysis and other deep dive analyses to address business questions related to OC execution and impact.

Stakeholder Management:

• Provides analytics inputs/insights to other stakeholders in the local country team (include commercial and medical teams) to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience.

Project Management & Support:

• Partners with internal expertise to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities.
• Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team\xe2\x80\x99s capabilities to cultivate a rapid iteration of content & campaign for enhanced CX.
• Drives integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience.

Why you?

Job Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor\xe2\x80\x99s degree in statistics, sales, marketing, or any other related discipline.
• 10+ years of directly related or relevant experience, preferably in analytics, business intelligence and data science.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

Preferred Certifications:

• Digital Marketing Certifications
• Data Analytics Certifications
• Project Management Certifications

Skills & Knowledge:

Technical Skills:

• Market & Customer Intelligence.
• Cross-Channel Analytics.
• Campaign Analytics & Reporting.
• Marketing Analytics & Customer Insights.
• Customer Master Data Management.
• Predictive Modelling.
• Dashboarding and Analysis.
• Content Analytics.
• Customer Experience Management.
• KPI Reporting & Monitoring.

Behavioral Skills:

• Market & Customer Intelligence.
• Collaboration.
• Detail Oriented.
• Problem Solving.
• Decision Making.
• Stakeholder Management.

Tools Knowledge:

• MS Office suite
• Data Visualization tools like Tableau, Power BI.
• Programming Languages like R, Python.
• CRMs like Veeva, Salesforce.
• Database Activity Monitoring (DAM) tools.
• Web Analytics tools like Google Analytics.

Culture:

• Ambitious for patient.
• Accountable for impact.
• Doing the right thing.

#OCAnalytics

Why GSK?

At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we\xe2\x80\x99re making the biggest changes we\xe2\x80\x99ve made to our business in over 20 years. We\xe2\x80\x99re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.\xe2\x80\x8b

\xe2\x80\x8b

With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together \xe2\x80\x93 all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.\xe2\x80\x8b

\xe2\x80\x8b

Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients \xe2\x80\x93 so we deliver what matters better and faster; accountable for impact \xe2\x80\x93 with clear ownership of goals and support to succeed; and where we do the right thing. So, if you\xe2\x80\x99re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

Closing Date:

23/10/2023

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

Contact information:

You may apply for this position online by selecting the Apply now button.

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