Develop and execute mobile marketing strategies to drive app downloads, engagement, and retention.
Manage mobile advertising campaigns across various platforms, including Google Ads, Meta, and in-app networks.
Analyze user behavior, A/B test campaigns, and optimize based on performance metrics.
Collaborate with product, design, and content teams to create compelling mobile-first experiences.
Monitor mobile app store performance and implement ASO (App Store Optimization) best practices.
Oversee push notification and SMS marketing initiatives for user re-engagement.
Stay updated on the latest trends in mobile technology, tools, and competitor activities.
Coordinate with analytics teams to track KPIs and create detailed performance reports.
Manage mobile marketing budgets and ensure ROI on campaigns.
Lead partnerships or promotions that enhance mobile reach and brand awareness.
Job Profile
Bachelor's degree in Marketing, Business, or related field.
3-5 years of experience in digital or mobile marketing roles.
Solid understanding of mobile ad platforms, analytics tools, and CRM systems.
Proven track record of managing high-performing mobile campaigns.
* Excellent analytical, project management, and cross-functional collaboration skills.
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