Required Skills & Competencies
Proficiency in Meta Ads Manager and related tools.
Strong analytical skills and ability to interpret campaign data.
Understanding of audience segmentation, retargeting, and conversion tracking.
Knowledge of A/B testing, pixel implementation, and UTM tagging.
Excellent communication and collaboration skills.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, or related field.
2-5 years of experience managing paid advertising campaigns on Meta platforms.
Proven track record of driving measurable results through digital advertising.
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