to drive brand awareness, engagement, and conversions through strategic social media management and paid advertising. The ideal candidate should be skilled in
Meta (Facebook & Instagram) Ads, social media growth strategies, and content marketing
to maximize reach and ROI.
Key Responsibilities:Meta Ads & Paid Campaigns:
Plan, execute, and optimize
Meta Ads (Facebook & Instagram)
to generate leads and conversions.
Develop
ad creatives, copy, and targeting strategies
for different campaigns.
Monitor campaign
performance, analyze key metrics, and optimize for better results
.
Conduct
A/B testing
to improve ad effectiveness.
Manage advertising budgets efficiently to maximize
ROAS (Return on Ad Spend)
.
Social Media Management:
Oversee and grow social media presence on
Instagram, Facebook, Twitter, LinkedIn, Telegram, and other platforms
.
Develop and schedule engaging
content (posts, reels, stories, videos, and ads)
.
Stay updated with the latest
trends, hashtags, and platform algorithms
to boost engagement.
Engage with the audience by
responding to comments, DMs, and community interactions
.
Collaborate with influencers and partners to enhance brand visibility.
Performance Analysis & Strategy:
Track
KPIs such as CTR, CPC, CPA, engagement rate, and follower growth
.
Use tools like
Meta Business Suite, Google Analytics, and third-party analytics platforms
.
Provide
weekly and monthly reports
with insights and recommendations for improvement.
Research competitors and industry trends to refine
ad and content strategies
.
Requirements:
2-4 years of experience
in social media marketing and paid advertising.
Proven expertise in
Meta Ads (Facebook & Instagram Ads)
and budget management.
Hands-on experience with
Google Ads, Twitter Ads, and AI-based ad optimization tools
is a plus.
Strong understanding of
social media algorithms, engagement strategies, and audience targeting
.
Experience in
iGaming, crypto, or blockchain industries
is an advantage.
Proficiency in
English & Hindi
(additional languages are a plus).
Knowledge of
graphic design tools (Canva, Photoshop) and video editing
is a bonus.
Bachelor's degree in
Marketing, Communications, or a related field
.
Why Join Us?
Work in a
fast-growing digital marketing environment
.
Hands-on experience with
high-budget ad campaigns and social media growth strategies
.
Opportunity to
shape and execute data-driven marketing strategies
.
Job Types: Full-time, Permanent
Pay: AED4,000.00 - AED6,000.00 per month
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