Develop a thorough understanding and knowledge of clients' business and their competitive environment
Perform client and media background research
Prepare and distribute a full range of written materials including press releases, newsletters, by-line articles, client correspondence and reports.
Develop and maintain media contacts and databases
Provide on-ground media relations assistance for coverage of ongoing events.
Assist and coordinate special events (eg. press conferences, media events and interviews)
Assist in execution of social media programs outreach
Establish, develop and maintain strong and effective media relations with local and international media.
Establish and maintain relationships with media - TV, print, radio, web, etc.
Research media and develop creative story angles / news hooks to secure press.
Support account PR account responsible with press release writing, media list creation and maintenance and other projects.
Send press releases, features, and other promotional materials to newspaper editors and ensure strong follow-up for excellent news coverage.
Gaining publicity and disseminating information to members of the press or other media representatives.
Ensure the company reputation is promoted effectively through positive relations
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