Media Planning & Activation Lead
Dubai, United Arab Emirates
Job Description
Context & Main Purpose of Job
- Designs regional BU(s) media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
- Manages media activation based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally
- Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
- Work with the agencies / external partners to bring to media plan execution to life
- Maximize efficiencies via value extractions with external partners / agencies for BU /market
- Provide support to Media Lead in consolidation as one-UL – for partner management, vendor management and reporting.
Key Responsibilities / Focus Areas
Drive Best in class Holistic Media Planning and execution
- Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
- Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing.
- Work with the Performance marketing / retailer media experts in the Hub to drive optimizations both on and off the retailer.
Drive efficiencies through rigour and relationships
- Support the Media Lead in management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
Drive best practice and thought leadership
- Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally
- Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc
KPI’s and Dimensions
- Increased brand power
- Delivery of media efficiencies and savings
- Better performance marketing outcomes
- Quality of media and brand execution, and innovation.
- Delivery on Data Driven Marketing KPIs
- Quality of Cross-functional collaborations
- Pioneering and shaping the future of media and embedding innovation into plans
- Seamless integration of into marketing and DM2CH processes
Key Interfaces
- DM2CH teams
- Brand teams
- dComm / CD team
- Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights)
- Media Agency teams
Key Skills & Experience
- Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
- Collaboration skills that encourage multi-stakeholder projects to thrive
- A pioneer spirit to drive and embed innovation into our media and data strategies and plans
- Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.
- Strong analytical skills to define, interpret and respond to data insights.
- Outstanding communication skills to focus stakeholders and embed best practices.
- Cutting edge understanding of media and brand communication landscape.
- Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.
- Advertising/Media budget management experience
- Experience in driving change and embedding innovation in the business
- Experience in handling complex stakeholders across matrixed organizations
- Experience in data driven marketing and performance/ecommerce
- Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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Job Detail
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Job IdJD1427558
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned