Job Description

Job Title Media Planning & Activation Lead

Description

Media Planning & Activation Lead - Urgent
Company :

Unilever

Job Type :

Full Time

Dubai
Apply Now


We are hiring an expert Media Planning & Activation Lead to join our awesome team at Unilever in Dubai.
Growing your career as a Full Time Media Planning & Activation Lead is a great opportunity to develop excellent skills.
If you are strong in critical thinking, project management and have the right initiative for the job, then apply for the position of Media Planning & Activation Lead at Unilever today!

Context & Main Purpose of Job
Designs regional BU(s) media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
Manages media activation based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally
Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
Work with the agencies / external partners to bring to media plan execution to life
Maximize efficiencies via value extractions with external partners / agencies for BU /market
Provide support to Media Lead in consolidation as one-UL - for partner management, vendor management and reporting.
Key Responsibilities / Focus Areas Drive Best in class Holistic Media Planning and execution
Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing.
Work with the Performance marketing / retailer media experts in the Hub to drive optimizations both on and off the retailer.
Drive efficiencies through rigour and relationships
Support the Media Lead in management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
Drive best practice and thought leadership
Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally
Drive Media and digital media innovation - pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc
KPI's and Dimensions
Increased brand power
Delivery of media efficiencies and savings
Better performance marketing outcomes
Quality of media and brand execution, and innovation.
Delivery on Data Driven Marketing KPIs
Quality of Cross-functional collaborations
Pioneering and shaping the future of media and embedding innovation into plans
Seamless integration of into marketing and DM2CH processes
Key Interfaces
DM2CH teams
Brand teams
dComm / CD team

Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights)

Media Agency teams
Key Skills & Experience
Ability to advice on all thing's media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
Collaboration skills that encourage multi-stakeholder projects to thrive
A pioneer spirit to drive and embed innovation into our media and data strategies and plans
Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.
Strong analytical skills to define, interpret and respond to data insights.
Outstanding communication skills to focus stakeholders and embed best practices.
Cutting edge understanding of media and brand communication landscape.
Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.
Advertising/Media budget management experience
Experience in driving change and embedding innovation in the business
Experience in handling complex stakeholders across matrixed organizations
Experience in data driven marketing and performance/ecommerce
Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Company Benefits:
? Learning opportunities
? Advancement opportunities
? Attractive package
Apply Now
Dubai
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