Job Description

- Campaign Management

Create, manage, and optimize paid advertising campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads

TikTok , Snapchat, YouTube Ads

Select appropriate campaign objectives based on business goals (Sales, Leads, Traffic, Awareness).

Structure campaigns properly (Campaign / Ad Set / Ad).

- Targeting & Audience Strategy

Define and build target audiences (Interests, Behaviors, Lookalike, Retargeting).

Analyze audience performance and continuously refine targeting.

Conduct A/B testing on audiences, creatives, and ad copies.

- Budget Management

Allocate and manage advertising budgets efficiently.

Monitor daily spend and adjust budgets based on performance.

Optimize cost per result and overall ROI.

- Performance Optimization

Monitor campaign performance daily.

Pause underperforming ads and scale winning ones.

Improve key KPIs such as:

CTR

CPA

ROAS

Test multiple creatives (images, videos, copies).

- Reporting & Analysis

Prepare regular performance reports (daily, weekly, monthly).

Analyze data and provide clear insights and optimization recommendations.

Track performance trends and growth opportunities.

- Team Collaboration

Work closely with design, content, and social media teams.

Suggest data-driven creative and campaign ideas.

Support overall marketing strategy and planning.

- Additional Skills (Preferred)

Basic knowledge of tracking tools (Pixel, Conversion API).

Understanding of funnels and customer journey.

Experience in e-commerce or lead generation campaigns.

Staying updated with advertising platform changes and trends.

Job Type: Full-time

Pay: AED3,000.00 per month