Job Description

Key Responsibilities1. Campaign Planning & Strategy

Develop comprehensive media buying strategies across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, Snapchat, YouTube, and programmatic channels. Analyze market trends, audience behavior, and competitors to identify targeting opportunities. Work closely with the content and design team to develop effective creatives for campaigns.

2. Campaign Execution

Set up, manage, and optimize advertising campaigns to achieve KPIs such as leads, conversions, sales, and brand awareness. Monitor performance and ensure campaigns run smoothly with proper tracking and attribution.

3. Analytics & Optimization

Analyze campaign data to measure performance and identify improvement areas. Provide daily, weekly, and monthly reports with insights and recommendations. Track ROI, cost-per-click (CPC), cost-per-lead (CPL), and other performance metrics.

4. Budget Management

Allocate media budgets effectively across channels to maximize performance. Monitor spending and ensure campaigns remain within approved budgets. Forecast spending and recommend budget adjustments based on performance.

5. Collaboration & Coordination

Work with the Marketing Manager, Social Media Team, and Content Creators to align paid media strategies with overall marketing objectives. Coordinate with external agencies, influencers, and platform representatives when required.

6. Tools & Platforms Management

Manage campaign setup through Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, etc. Use analytics tools such as Google Analytics, Google Tag Manager, Data Studio, and platform dashboards.

Qualifications & Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field. Minimum 2-4 years of experience as a Media Buyer or Paid Ads Specialist. Strong experience with Meta Ads, Google Ads, and at least one additional platform (TikTok/Snapchat/Programmatic). Proficient in analytics tools and data interpretation. Strong communication, time management, and decision-making skills. Ability to work in a fast-paced, deadline-driven environment. Experience with e-commerce, lead generation, or performance marketing is an advantage.

Preferred Skills

Knowledge of retargeting, lookalike audiences, and conversion-based campaigns. Experience in using CRM systems and marketing automation tools. Basic understanding of landing page optimization and funnel building. Certification in Google Ads or Meta Ads is a plus.
Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month