Research and evaluate potential media outlets based on audience alignment and cost efficiency
Negotiate favorable rates and placement opportunities with media vendors
Develop comprehensive media plans within allocated budget constraints
Monitor campaign performance metrics to guide optimization decisions
Maintain detailed documentation of media buys and contract terms
Coordinate timing of placements to support broader marketing initiatives
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Job Profile
Background managing media budgets across traditional and digital channels
Experience utilizing media research tools to identify optimal placement opportunities
History of building productive relationships with media representatives
Track record of analyzing campaign performance data to improve future media selections
* Demonstrated ability to adapt strategies based on changing market conditions
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