Job Description

Media Buyer / Performance Marketing Specialist (UAE Real Estate)

Abu Dhabi & Dubai | Full-Time

About the Role

Oia Properties is seeking a

results-driven Media Buyer & Performance Marketing Specialist

with deep expertise in the

UAE and GCC digital advertising landscape

.
This role is ideal for a strategic marketer who thrives on

lead generation, data-driven optimization, and high-budget performance campaigns

, particularly within

real estate

.

You will play a key role in planning, executing, and optimizing multi-platform digital campaigns that generate

high-quality leads and conversions

for luxury real estate projects across Abu Dhabi and Dubai.

Key ResponsibilitiesPerformance Marketing & Lead Generation

Plan, launch, and optimize

paid media campaigns

across: Meta (Facebook & Instagram) Google Ads (Search, Display, YouTube) TikTok Ads Snapchat Ads X (Twitter) and other performance-driven platforms relevant to the UAE/GCC Drive

qualified real estate leads

while maximizing ROI and minimizing CPL Continuously optimize campaigns through: Audience segmentation & targeting Creative testing Bid and budget optimization Track, analyze, and report on KPIs including leads, conversions, CPL, ROAS, and funnel performance Prepare

weekly and monthly performance dashboards

and insights

Content, Creative & Social Strategy

Collaborate closely with the

creative and design teams

to develop high-performing ad creatives and messaging Support content strategy for: Paid social campaigns Landing pages and UX optimization Social media lead generation Monitor engagement, audience sentiment, and content performance across platforms Stay updated on

UAE digital trends, platform algorithm changes, and best practices

CRM, Automation & Lead Nurturing

Ensure seamless

CRM integration

with all marketing campaigns Work closely with the CRM team to maintain

lead quality and data accuracy

Analyze customer journeys and lead behavior to improve personalization Support

email, WhatsApp marketing, retargeting, and automation workflows

Experience with Bitrix24 CRM is a strong advantage

Data, Analytics & Optimization

Build and maintain performance dashboards to track: Lead quality and volume Conversion rates Audience behavior Ad performance by platform Conduct

A/B testing

on creatives, audiences, funnels, and messaging Translate data insights into actionable performance improvements Identify trends, opportunities, and growth areas using analytics and predictive insights

Qualifications & Experience

Bachelor's degree in Marketing, Business, IT, or a related field

5+ years of hands-on media buying experience

(UAE/GCC market required) Proven success managing

multi-channel performance campaigns

Strong experience with

Meta, Google Ads, TikTok Ads, and Snapchat Ads

Real estate marketing experience is highly preferred

Strong understanding of analytics, attribution, and performance dashboards Experience with CRM systems and marketing automation tools Excellent analytical, communication, and problem-solving skills

Why Join Oia Properties?

Work with an

award-winning luxury real estate brand

Manage high-impact campaigns in

Abu Dhabi & Dubai's premium property market

Collaborate with a professional, data-driven marketing team Be part of a company that values

innovation, transparency, and performance

Competitive salary with growth opportunities based on results

About Oia Properties

Oia Properties is a leading luxury real estate agency in

Abu Dhabi and Dubai

, specializing in premium residential sales and rentals. Our team of expert consultants and strategists is committed to delivering exceptional client experiences through

market expertise, innovative marketing, and a customer-first approach

.

Job Type: Full-time

Work Location: Remote