to manage and optimize paid advertising campaigns across digital platforms. The ideal candidate has a strong analytical mindset, exceptional attention to detail, and a proven ability to deliver measurable results through targeted media planning and buying.
Key Responsibilities
Develop media buying strategies aligned with brand objectives, target audiences, and KPIs.
Conduct audience research to identify effective targeting segments.
Create media plans across platforms such as Meta Ads, Google Ads, Snapchat, TikTok.
Monitor performance daily and adjust budgets, bids, creatives, and targeting to maximize ROI.
Perform A/B testing on audience segments, ad creatives, and landing pages.
Analyze campaign data and prepare weekly/monthly performance reports.
Coordinate with management to produce high-performing ad content.
Stay updated on platform trends, new tools, and industry best practices.
Requirements
5 years experience in media buying or performance marketing.
Strong analytical skills with experience in Meta Ads Manager, Google Ads, GA4, and other tracking tools.
Job Types: Full-time, Part-time
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