Responsible for planning, executing, and managing paid advertising campaigns across various digital platforms (Meta, Google, TikTok, etc.) with the goal of achieving the best return on investment and increasing brand reach.
Key Responsibilities:
Develop paid advertising strategies aligned with company and client objectives.
Manage advertising budgets and allocate them efficiently across different platforms.
Set up and manage ad campaigns (Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, etc.).
Monitor campaign performance daily and analyze data to measure results.
Continuously optimize campaigns to increase conversions and reduce costs.
Prepare regular reports highlighting campaign performance and suggesting improvements.
Stay updated on the latest trends and changes in digital advertising policies.
Skills & Requirements:
Proven experience in managing ad campaigns across multiple platforms.
Strong knowledge of data analysis and performance metrics (KPIs, ROI, CTR, CPM, CPA).
Proficiency in ad and analytics tools such as Google Analytics and Meta Business Manager.
Strong organizational skills with the ability to manage multiple campaigns simultaneously.
Analytical mindset and problem-solving abilities.
Previous experience in advertising agencies or digital marketing firms is preferred.
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