Job Description

Job Title

Senior Media Buyer - (Multi-Brand Portfolio)

Location:

Maadi - Full Time - 9AM : 6PM

Department

: Marketing

Reporting To

: Head of Marketing

About us:

Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home decor, and more.

Job Summary

We are looking for a Senior Media Buyer to own paid media planning, execution and performance optimization across our ecommerce platforms and private-label brands. You will plan, launch, and optimize multi-channel performance campaigns, working closely with our in-house creative, content, data/analytics, and ecommerce teams. This role is highly hands-on and requires proven experience driving profitable growth in ecommerce--especially with product-based and private-label brands.

Key Responsibilities

1) Paid Media Planning & Execution

Own the end-to-end execution of paid media campaigns: setup, targeting, tracking, optimization, scaling, and reporting. Build and manage structured campaign frameworks across prospecting, retargeting, and retention. Allocate budgets across channels based on performance signals and business priorities.

2) Ecommerce / brands Growth & Conversion Focus

Optimize for full-funnel outcomes: traffic quality, conversion rate improvements, and purchase efficiency. Work with the ecommerce team to improve onsite performance (landing pages, product pages, checkout flow) through insights from ads. Apply merchandising and offer testing logic (bundles, promotions, pricing angles) to improve performance.

3) Creative Performance Management (With In-House Team)

Translate performance insights into clear creative briefs for designers/video editors (hooks, angles, formats, UGC direction). Lead ongoing creative testing plans and iterate quickly based on winners/losers. Ensure ad creatives align with brand guidelines while being performance-driven.

4) Tracking, Attribution & Data Collaboration

Ensure accurate tracking setups (pixels, events, catalog, product feeds) in coordination with dev/analytics teams. Monitor attribution performance and help interpret results across platforms and analytics tools. Maintain clean reporting dashboards and performance summaries for stakeholders.

5) Experimentation & Optimization

Run a systematic testing roadmap: audiences, creatives, offers, placements, landing pages, bidding strategies. Identify scaling opportunities and reduce inefficiencies (wasted spend, overlap, frequency fatigue, weak funnels). Implement learnings across brands and product lines.

6) Cross-Functional Coordination

Collaborate with brand, creative, content, ecommerce, and operations teams to align ad strategy with launches, stock, and seasonal priorities. Support product launches with go-to-market performance plans.

Requirements (Mandatory)

5+ years

hands-on experience in performance marketing/media buying. Strong experience with ecommerce platforms (running purchase-optimized campaigns and managing full-funnel performance). Proven experience scaling product-based brands, ideally including private label / owned brands. Strong portfolio with case studies showing performance impact (campaign structure, creative tests, optimization approach, outcomes). Deep practical knowledge of at least one major paid ecosystem (Meta, Google, TikTok, etc.) and how to scale profitably. Strong analytical skills and decision-making based on data (attribution awareness, testing discipline). Ability to brief creatives effectively and collaborate with in-house teams in fast cycles. Experience with catalog/feeds and dynamic product ads. Experience with influencer/UGC performance creatives and creator testing workflows. Experience managing multi-brand portfolios or multiple stores at once. Familiarity with CRO principles and landing page optimization.

KPIs

Performance & Efficiency

Quality of budget allocation decisions and spend efficiency Campaign profitability and overall return efficiency (as defined internally) Acquisition efficiency and cost stability over time Retargeting effectiveness and incremental lift contribution

Growth & Funnel Health

Traffic quality and conversion performance improvements driven by paid media insights Funnel drop-off reduction through landing page and offer collaboration New customer growth and repeat purchase support via audience strategy

Creative & Testing Velocity

Creative testing cadence and learning loop quality Win-rate of creative experiments and speed of iteration Clarity and usefulness of creative briefs and feedback cycles

Operational Excellence

Tracking reliability and clean event/data structure Reporting accuracy, insight depth, and actionability Cross-functional alignment with product availability, launches, and priorities

Why Join Us:

Collaborative and supportive work environment Opportunity to contribute to process improvements Professional growth and learning opportunities
Please send your CV.

Job Type: Full-time

Pay: From E10,000.00 per month