\xd0\x94\xd0\xb0\xd1\x82\xd0\xb0: 27 \xd0\xbd\xd0\xbe\xd1\x8f\xd0\xb1\xd1\x80\xd1\x8f 2023 \xd0\xb3.

\xd0\x9c\xd0\xb5\xd1\x81\xd1\x82\xd0\xbe: \xd0\x94\xd1\x83\xd0\xb1\xd0\xb0\xd0\xb9, \xd0\x94\xd0\xa3, AE

\xd0\x9a\xd0\xbe\xd0\xbc\xd0\xbf\xd0\xb0\xd0\xbd\xd0\xb8\xd1\x8f: Shiseido

\xd0\x9e\xd0\xa1\xd0\x9d\xd0\x9e\xd0\x92\xd0\x9d\xd0\xab\xd0\x95 \xd0\x9e\xd0\x91\xd0\xaf\xd0\x97\xd0\x90\xd0\x9d\xd0\x9d\xd0\x9e\xd0\xa1\xd0\xa2\xd0\x98:

• \xd0\x9a\xd1\x83\xd1\x80\xd0\xb8\xd1\x80\xd1\x83\xd0\xb5\xd1\x82 \xd1\x83\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xbe\xd0\xbc, \xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xbc, \xd1\x86\xd0\xb8\xd1\x84\xd1\x80\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xbc\xd0\xb8 \xd0\xb8 \xd1\x84\xd1\x83\xd0\xbd\xd0\xba\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc\xd0\xb8 \xd1\x83\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd1\x8f \xd0\xbc\xd0\xb5\xd1\x80\xd1\x87\xd0\xb0\xd0\xbd\xd0\xb4\xd0\xb0\xd0\xb9\xd0\xb7\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xbc \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0, \xd0\xbf\xd0\xbb\xd0\xbe\xd1\x82\xd0\xbd\xd0\xbe \xd1\x81\xd0\xbe\xd1\x82\xd1\x80\xd1\x83\xd0\xb4\xd0\xbd\xd0\xb8\xd1\x87\xd0\xb0\xd1\x8f \xd1\x81 \xd0\xba\xd0\xbe\xd0\xbc\xd0\xb0\xd0\xbd\xd0\xb4\xd0\xb0\xd0\xbc\xd0\xb8 \xd0\xbf\xd0\xbe PR \xd0\xb8 \xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd1\x8e.
• \xd0\xa1\xd1\x82\xd1\x80\xd0\xbe\xd0\xb8\xd1\x82 \xd0\xb8 \xd0\xbe\xd1\x81\xd1\x83\xd1\x89\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xb9 \xd0\xba\xd0\xb0\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x80\xd1\x8c \xd1\x81 \xd0\xb0\xd0\xba\xd1\x86\xd0\xb5\xd0\xbd\xd1\x82\xd0\xbe\xd0\xbc \xd0\xbd\xd0\xb0 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xb0 \xd0\xb8 \xd0\xb2\xd1\x81\xd0\xb5\xd0\xb3\xd0\xb4\xd0\xb0 \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd1\x8b\xd0\xb5 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb8\xd1\x81\xd1\x83\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd1\x8f \xd0\xba\xd0\xbb\xd1\x8e\xd1\x87\xd0\xb5\xd0\xb2\xd1\x8b\xd1\x85 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb4\xd1\x83\xd0\xba\xd1\x82\xd0\xbe\xd0\xb2 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0. \xd0\x9e\xd1\x80\xd0\xb3\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb7\xd1\x83\xd0\xb5\xd1\x82 \xd0\xbe\xd1\x80\xd0\xba\xd0\xb5\xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd1\x87\xd0\xb5\xd1\x80\xd0\xb5\xd0\xb7 \xd1\x82\xd0\xb5\xd1\x81\xd0\xbd\xd0\xbe\xd0\xb5 \xd1\x81\xd0\xbe\xd1\x82\xd1\x80\xd1\x83\xd0\xb4\xd0\xbd\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xbe \xd0\xb2\xd1\x81\xd0\xb5\xd1\x85 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd1\x83\xd1\x8e\xd1\x89\xd0\xb8\xd1\x85 \xd0\xb2\xd0\xbd\xd1\x83\xd1\x82\xd1\x80\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xb8\xd1\x85 \xd0\xbf\xd0\xbe\xd0\xb4\xd1\x80\xd0\xb0\xd0\xb7\xd0\xb4\xd0\xb5\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb9 \xd0\xb8 \xd1\x82\xd0\xbe\xd1\x80\xd0\xb3\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xbf\xd0\xb0\xd1\x80\xd1\x82\xd0\xbd\xd0\xb5\xd1\x80\xd0\xb0.
• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd1\x83\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd0\xbe\xd0\xbc A&P, \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb5 \xd0\xb7\xd0\xb0\xd1\x82\xd1\x80\xd0\xb0\xd1\x82 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xb8 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 \xd0\xb8 \xd0\xb2\xd1\x8b\xd0\xb4\xd0\xb5\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xbe\xd0\xbc\xd1\x83 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd1\x83, \xd1\x81 \xd0\xb0\xd0\xba\xd1\x86\xd0\xb5\xd0\xbd\xd1\x82\xd0\xbe\xd0\xbc \xd0\xbd\xd0\xb0 ROI.
• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd0\xb2\xd1\x8b\xd0\xbf\xd0\xbe\xd0\xbb\xd0\xbd\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd1\x80\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xbe\xd0\xbd\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd0\xbe\xd0\xb9 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xb8 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 \xd0\xb2 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb8 \xd1\x81 \xd0\xb3\xd0\xbb\xd0\xbe\xd0\xb1\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd1\x8b\xd0\xbc\xd0\xb8 \xd1\x80\xd0\xb5\xd0\xba\xd0\xbe\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc\xd0\xb8, \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd0\xb8\xd1\x80\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5\xd0\xbc, \xd1\x86\xd0\xb5\xd0\xbd\xd0\xbe\xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5\xd0\xbc, \xd0\xbe\xd1\x82\xd1\x87\xd0\xb5\xd1\x82\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8c\xd1\x8e \xd0\xbe \xd0\xb4\xd0\xb5\xd0\xbb\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xb9 \xd1\x8d\xd1\x84\xd1\x84\xd0\xb5\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb8 \xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7\xd0\xbe\xd0\xbc
• \xd0\xa4\xd0\xbe\xd0\xba\xd1\x83\xd1\x81\xd0\xb8\xd1\x80\xd1\x83\xd0\xb5\xd1\x82\xd1\x81\xd1\x8f \xd0\xbd\xd0\xb0 \xd1\x86\xd0\xb8\xd1\x84\xd1\x80\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xbc \xd1\x80\xd0\xb0\xd0\xb7\xd0\xb2\xd0\xb8\xd1\x82\xd0\xb8\xd0\xb8 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0.

\xd0\x9f\xd0\x9e \xd0\xa4\xd0\xa3\xd0\x9d\xd0\x9a\xd0\xa6\xd0\x98\xd0\xaf\xd0\x9c:

• \xd0\x9c\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3

• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd1\x80\xd0\xb0\xd0\xb7\xd1\x80\xd0\xb0\xd0\xb1\xd0\xbe\xd1\x82\xd0\xba\xd1\x83 \xd0\xb8 \xd0\xb2\xd0\xbd\xd0\xb5\xd0\xb4\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xb2\xd1\x8b\xd1\x85 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd0\xbe\xd0\xb2 \xd0\xb8 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd0\xb8\xd1\x85 \xd0\xbf\xd1\x80\xd0\xb8\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82\xd0\xb5\xd1\x82\xd0\xbe\xd0\xb2 \xd0\xb4\xd0\xbb\xd1\x8f \xd0\x91\xd0\xbb\xd0\xb8\xd0\xb6\xd0\xbd\xd0\xb5\xd0\xb3\xd0\xbe \xd0\x92\xd0\xbe\xd1\x81\xd1\x82\xd0\xbe\xd0\xba\xd0\xb0. \xd0\x92\xd1\x8b\xd1\x81\xd1\x82\xd1\x83\xd0\xbf\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb2 \xd1\x80\xd0\xbe\xd0\xbb\xd0\xb8 \xd1\x81\xd1\x82\xd0\xbe\xd1\x80\xd0\xbe\xd0\xb6\xd0\xb5\xd0\xb2\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xbf\xd1\x81\xd0\xb0 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0, \xd1\x87\xd1\x82\xd0\xbe\xd0\xb1\xd1\x8b \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd1\x82\xd1\x8c \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb5 \xd0\xbc\xd0\xb5\xd1\x81\xd1\x82\xd0\xbd\xd0\xbe\xd0\xb9 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xb8 \xd0\xb3\xd0\xbb\xd0\xbe\xd0\xb1\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd0\xbe\xd0\xb9 \xd0\x94\xd0\x9d\xd0\x9a \xd0\xb8 \xd1\x80\xd0\xb5\xd0\xba\xd0\xbe\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc.
• \xd0\x92\xd1\x8b\xd1\x81\xd1\x82\xd1\x83\xd0\xbf\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb2 \xd0\xba\xd0\xb0\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xb5 \xd0\xbe\xd1\x81\xd0\xbd\xd0\xbe\xd0\xb2\xd0\xbd\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xba\xd0\xbe\xd0\xbd\xd1\x82\xd0\xb0\xd0\xba\xd1\x82\xd0\xbd\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xbb\xd0\xb8\xd1\x86\xd0\xb0 \xd0\xbc\xd0\xb5\xd0\xb6\xd0\xb4\xd1\x83 \xd0\x91\xd0\xbb\xd0\xb8\xd0\xb6\xd0\xbd\xd0\xb8\xd0\xbc \xd0\x92\xd0\xbe\xd1\x81\xd1\x82\xd0\xbe\xd0\xba\xd0\xbe\xd0\xbc \xd0\xb8 \xd0\x95\xd0\x9c\xd0\xad\xd0\x90, \xd1\x87\xd1\x82\xd0\xbe\xd0\xb1\xd1\x8b \xd1\x83\xd0\xb4\xd0\xbe\xd0\xb2\xd0\xbb\xd0\xb5\xd1\x82\xd0\xb2\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82\xd1\x8c \xd0\xbc\xd0\xb5\xd1\x81\xd1\x82\xd0\xbd\xd1\x8b\xd0\xb5 \xd1\x80\xd1\x8b\xd0\xbd\xd0\xbe\xd1\x87\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbf\xd0\xbe\xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb8 \xd0\xb2\xd1\x8b\xd1\x81\xd1\x82\xd1\x80\xd0\xbe\xd0\xb8\xd1\x82\xd1\x8c \xd0\xb8\xd1\x85 \xd0\xb2 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb8 \xd1\x81 \xd0\xb4\xd0\xb5\xd1\x80\xd0\xb6\xd0\xb0\xd1\x82\xd0\xb5\xd0\xbb\xd0\xb5\xd0\xbc \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0.
• \xd0\x9d\xd0\xb0\xd0\xb1\xd0\xbb\xd1\x8e\xd0\xb4\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd1\x84\xd1\x83\xd0\xbd\xd0\xba\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc\xd0\xb8 \xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xb0, \xd1\x86\xd0\xb8\xd1\x84\xd1\x80\xd0\xbe\xd0\xb2\xd1\x8b\xd1\x85 \xd1\x82\xd0\xb5\xd1\x85\xd0\xbd\xd0\xbe\xd0\xbb\xd0\xbe\xd0\xb3\xd0\xb8\xd0\xb9 \xd0\xb8 \xd1\x83\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd1\x8f \xd0\xbc\xd0\xb5\xd1\x80\xd1\x87\xd0\xb0\xd0\xbd\xd0\xb4\xd0\xb0\xd0\xb9\xd0\xb7\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xbc, \xd0\xb0 \xd1\x82\xd0\xb0\xd0\xba\xd0\xb6\xd0\xb5 \xd1\x83\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd1\x87\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb0\xd0\xbc\xd0\xb8 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd1\x83\xd1\x8e\xd1\x89\xd0\xb8\xd1\x85 \xd0\xba\xd0\xbe\xd0\xbc\xd0\xb0\xd0\xbd\xd0\xb4. \xd0\xa2\xd0\xb5\xd1\x81\xd0\xbd\xd0\xbe \xd1\x81\xd0\xbe\xd1\x82\xd1\x80\xd1\x83\xd0\xb4\xd0\xbd\xd0\xb8\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81 \xd1\x84\xd1\x83\xd0\xbd\xd0\xba\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc\xd0\xb8 \xd0\xbf\xd0\xbe PR \xd0\xb8 \xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd1\x8e, \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd1\x8f \xd1\x81\xd0\xb2\xd0\xbe\xd0\xb5\xd0\xb2\xd1\x80\xd0\xb5\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xbe\xd0\xb5 \xd0\xb2\xd1\x8b\xd0\xbf\xd0\xbe\xd0\xbb\xd0\xbd\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd1\x83\xd1\x8e\xd1\x89\xd0\xb8\xd1\x85 \xd0\xbc\xd0\xb5\xd1\x80\xd0\xbe\xd0\xbf\xd1\x80\xd0\xb8\xd1\x8f\xd1\x82\xd0\xb8\xd0\xb9 \xd0\xb2 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb8 \xd1\x81 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd0\xb5\xd0\xb9 \xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb8\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82\xd0\xb5\xd1\x82\xd0\xb0\xd0\xbc\xd0\xb8 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0.

• \xd0\xa0\xd1\x83\xd0\xba\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xb4\xd0\xb8\xd1\x82 \xd0\xb8 \xd0\xbe\xd1\x81\xd1\x83\xd1\x89\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xbe\xd0\xb2 \xd0\xba\xd0\xbb\xd1\x8e\xd1\x87\xd0\xb5\xd0\xb2\xd1\x8b\xd1\x85 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb4\xd1\x83\xd0\xba\xd1\x82\xd0\xbe\xd0\xb2 \xd1\x81 \xd1\x82\xd0\xbe\xd1\x80\xd0\xb3\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xbc \xd0\xbf\xd0\xb0\xd1\x80\xd1\x82\xd0\xbd\xd0\xb5\xd1\x80\xd0\xbe\xd0\xbc, \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd1\x8f \xd1\x81\xd0\xb2\xd0\xbe\xd0\xb5\xd0\xb2\xd1\x80\xd0\xb5\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xbe\xd0\xb5 \xd0\xbf\xd0\xbe\xd1\x8f\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xbd\xd0\xb0 \xd0\xbf\xd1\x80\xd0\xb8\xd0\xbb\xd0\xb0\xd0\xb2\xd0\xba\xd0\xb0\xd1\x85 \xd0\xb8 \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb8 \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xb0 \xd0\xb2\xd0\xbe \xd0\xb2\xd1\x81\xd0\xb5\xd1\x85 \xd0\xba\xd0\xbe\xd0\xbd\xd1\x82\xd0\xb0\xd0\xba\xd1\x82\xd0\xbd\xd1\x8b\xd1\x85 \xd1\x82\xd0\xbe\xd1\x87\xd0\xba\xd0\xb0\xd1\x85, \xd0\xb8 \xd0\xbc\xd0\xbe\xd0\xbd\xd0\xb8\xd1\x82\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82 \xd0\xb2\xd1\x8b\xd0\xbf\xd0\xbe\xd0\xbb\xd0\xbd\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xb2\xd1\x81\xd0\xb5\xd1\x85 \xd0\xbd\xd0\xbe\xd0\xb2\xd1\x8b\xd1\x85 \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xbe\xd0\xb2 \xd0\xba\xd0\xbe\xd0\xbb\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xbe \xd0\xb8 \xd0\xba\xd0\xb0\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xb5\xd0\xbd\xd0\xbd\xd0\xbe, \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbb\xd0\xb0\xd0\xb3\xd0\xb0\xd1\x8f \xd0\xba\xd0\xbe\xd1\x80\xd1\x80\xd0\xb5\xd0\xba\xd1\x82\xd0\xb8\xd1\x80\xd0\xbe\xd0\xb2\xd0\xba\xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb8 \xd0\xbd\xd0\xb5\xd0\xbe\xd0\xb1\xd1\x85\xd0\xbe\xd0\xb4\xd0\xb8\xd0\xbc\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8. \xd0\xa3\xd1\x81\xd1\x82\xd0\xb0\xd0\xbd\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x8f\xd1\x81\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb5\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xb5 \xd1\x86\xd0\xb5\xd0\xbb\xd0\xb8, \xd0\xb2\xd0\xba\xd0\xbb\xd1\x8e\xd1\x87\xd0\xb0\xd1\x8f \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x86\xd1\x83, \xd0\xb8 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd1\x8b \xd0\xb4\xd0\xbe\xd0\xbb\xd0\xb8 \xd1\x80\xd1\x8b\xd0\xbd\xd0\xba\xd0\xb0.
• \xd0\xa0\xd0\xb0\xd0\xb7\xd1\x80\xd0\xb0\xd0\xb1\xd0\xb0\xd1\x82\xd1\x8b\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb8 \xd0\xbe\xd1\x81\xd1\x83\xd1\x89\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd0\xb8\xd0\xb5 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b \xd0\xb4\xd0\xbb\xd1\x8f \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x87\xd0\xbd\xd1\x8b\xd1\x85 \xd1\x82\xd0\xbe\xd1\x87\xd0\xb5\xd0\xba, \xd0\xbe\xd1\x81\xd0\xbd\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbd\xd0\xb0 \xd0\xbf\xd0\xbe\xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8f\xd1\x85 \xd0\xbf\xd0\xbe\xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd0\xb8\xd1\x82\xd0\xb5\xd0\xbb\xd1\x8f.

• \xd0\xa6\xd0\xb8\xd1\x84\xd1\x80\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xb5 \xd1\x82\xd0\xb5\xd1\x85\xd0\xbd\xd0\xbe\xd0\xbb\xd0\xbe\xd0\xb3\xd0\xb8\xd0\xb8

• E-\xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x86\xd0\xb0: \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd1\x80\xd0\xb0\xd0\xb7\xd1\x80\xd0\xb0\xd0\xb1\xd0\xbe\xd1\x82\xd0\xba\xd1\x83 \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd0\xb8\xd1\x85 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd0\xbe\xd0\xb2 \xd0\xb8 \xd0\xbc\xd0\xb5\xd1\x80\xd0\xbe\xd0\xbf\xd1\x80\xd0\xb8\xd1\x8f\xd1\x82\xd0\xb8\xd0\xb9 \xd0\xb4\xd0\xbb\xd1\x8f \xd0\xb0\xd0\xba\xd0\xba\xd0\xb0\xd1\x83\xd0\xbd\xd1\x82\xd0\xbe\xd0\xb2 \xd1\x8d\xd0\xbb\xd0\xb5\xd0\xba\xd1\x82\xd1\x80\xd0\xbe\xd0\xbd\xd0\xbd\xd0\xbe\xd0\xb9 \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x86\xd1\x8b, \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd1\x8f \xd0\xbc\xd0\xb0\xd0\xba\xd1\x81\xd0\xb8\xd0\xbc\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd1\x83\xd1\x8e \xd0\xb2\xd0\xb8\xd0\xb4\xd0\xb8\xd0\xbc\xd0\xbe\xd1\x81\xd1\x82\xd1\x8c \xd0\xb8 \xd0\xb4\xd0\xbe\xd0\xbb\xd1\x8e \xd0\xb3\xd0\xbe\xd0\xbb\xd0\xbe\xd1\x81\xd0\xb0 \xd1\x87\xd0\xb5\xd1\x80\xd0\xb5\xd0\xb7 \xd0\xbe\xd1\x80\xd0\xb3\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb7\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd0\xb4\xd0\xb5\xd0\xb3\xd1\x83\xd1\x81\xd1\x82\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb9, \xd0\xbf\xd0\xbe\xd0\xb4\xd0\xb0\xd1\x80\xd0\xba\xd0\xbe\xd0\xb2-\xd1\x81-\xd0\xbf\xd0\xbe\xd0\xba\xd1\x83\xd0\xbf\xd0\xba\xd0\xbe\xd0\xb9 \xd0\xb8 \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb9 CRM. \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd0\xb0\xd0\xba\xd1\x82\xd1\x83\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd1\x81\xd0\xbf\xd0\xb8\xd1\x81\xd0\xba\xd0\xb0 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb4\xd1\x83\xd0\xba\xd1\x82\xd0\xbe\xd0\xb2 \xd0\xb8 \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbe\xd0\xb2.

• \xd0\x9f\xd0\xbb\xd0\xb0\xd1\x82\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbc\xd0\xb5\xd0\xb4\xd0\xb8\xd0\xb0\xd1\x80\xd0\xb5\xd1\x81\xd1\x83\xd1\x80\xd1\x81\xd1\x8b: \xd0\xbf\xd0\xb5\xd1\x80\xd0\xb5\xd0\xb4\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x86\xd0\xb5\xd0\xbb\xd0\xb8 \xd0\xba\xd0\xb0\xd0\xbc\xd0\xbf\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb8 \xd0\xbf\xd0\xbe \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd1\x83, \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd1\x8b \xd0\xb8 KPI \xd1\x80\xd0\xb5\xd0\xba\xd0\xbb\xd0\xb0\xd0\xbc\xd0\xbd\xd0\xbe\xd0\xbc\xd1\x83 \xd0\xb0\xd0\xb3\xd0\xb5\xd0\xbd\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd1\x83/\xd1\x82\xd0\xbe\xd1\x80\xd0\xb3\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xbc\xd1\x83 \xd0\xbf\xd0\xb0\xd1\x80\xd1\x82\xd0\xbd\xd0\xb5\xd1\x80\xd1\x83. \xd0\x9e\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb0\xd0\xb4\xd0\xb0\xd0\xbf\xd1\x82\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbe\xd0\xb2 \xd0\xb2 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb8 \xd1\x81 \xd0\xbc\xd0\xb5\xd1\x81\xd1\x82\xd0\xbd\xd1\x8b\xd0\xbc\xd0\xb8 \xd0\xbf\xd0\xbe\xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8f\xd0\xbc\xd0\xb8 \xd0\xb8 \xd1\x81\xd0\xb2\xd0\xbe\xd0\xb5\xd0\xb2\xd1\x80\xd0\xb5\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xbd\xd1\x8b\xd0\xbc \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xbe\xd0\xbc. \xd0\x9c\xd0\xbe\xd0\xbd\xd0\xb8\xd1\x82\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82 \xd1\x8d\xd1\x84\xd1\x84\xd0\xb5\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8c \xd0\xb8 \xd1\x81\xd0\xbe\xd1\x82\xd1\x80\xd1\x83\xd0\xb4\xd0\xbd\xd0\xb8\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81 \xd0\xb0\xd0\xb3\xd0\xb5\xd0\xbd\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xbe\xd0\xbc \xd0\xbf\xd0\xbe \xd0\xbe\xd0\xbf\xd1\x82\xd0\xb8\xd0\xbc\xd0\xb8\xd0\xb7\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb8 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd0\xb0 \xd0\xb5\xd0\xb6\xd0\xb5\xd0\xbd\xd0\xb5\xd0\xb4\xd0\xb5\xd0\xbb\xd1\x8c\xd0\xbd\xd0\xbe.
• \xd0\x97\xd0\xb0\xd1\x81\xd0\xbb\xd1\x83\xd0\xb6\xd0\xb5\xd0\xbd\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbc\xd0\xb5\xd0\xb4\xd0\xb8\xd0\xb0\xd1\x85\xd0\xbe\xd0\xbb\xd0\xb4\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xb8: \xd1\x81\xd0\xbe\xd0\xb3\xd0\xbb\xd0\xb0\xd1\x81\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81 \xd0\xba\xd0\xbe\xd0\xbc\xd0\xb0\xd0\xbd\xd0\xb4\xd0\xbe\xd0\xb9 PR \xd1\x86\xd0\xb5\xd0\xbb\xd0\xb8 \xd0\xbf\xd0\xbe \xd0\xb0\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb2 \xd1\x81\xd0\xbe\xd1\x86\xd0\xb8\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xbc\xd0\xb5\xd0\xb4\xd0\xb8\xd0\xb0, \xd1\x86\xd0\xb5\xd0\xbb\xd0\xb8 \xd0\xbf\xd0\xbe \xd1\x80\xd0\xb5\xd0\xb9\xd1\x82\xd0\xb8\xd0\xbd\xd0\xb3\xd0\xb0\xd0\xbc \xd0\xb8 \xd0\xbe\xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xb5\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b \xd0\xb4\xd0\xbb\xd1\x8f \xd0\xb4\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8\xd0\xb6\xd0\xb5\xd0\xbd\xd0\xb8\xd1\x8f \xd1\x83\xd1\x81\xd1\x82\xd0\xb0\xd0\xbd\xd0\xbe\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xbd\xd1\x8b\xd1\x85 KPI

• \xd0\xa3\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd0\xbe\xd0\xbc, \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd0\xb8\xd1\x80\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5\xd0\xbc, \xd1\x86\xd0\xb5\xd0\xbd\xd0\xbe\xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5\xd0\xbc \xd0\xb8 \xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7\xd0\xbe\xd0\xbc

• \xd0\xa3\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd0\xbe\xd0\xbc \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 A&P. \xd0\x9e\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb5 \xd0\xb7\xd0\xb0\xd1\x82\xd1\x80\xd0\xb0\xd1\x82 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd1\x83, \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd0\xb8\xd0\xbc \xd0\xbf\xd1\x80\xd0\xb8\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82\xd0\xb5\xd1\x82\xd0\xb0\xd0\xbc \xd0\xb8 \xd1\x84\xd0\xbe\xd0\xba\xd1\x83\xd1\x81\xd1\x83 \xd0\xbd\xd0\xb0 ROI.
• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd0\xb8\xd1\x80\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xbd\xd0\xbe\xd0\xb2\xd0\xb8\xd0\xbd\xd0\xbe\xd0\xba. \xd0\x9f\xd1\x80\xd0\xbe\xd1\x81\xd0\xbc\xd0\xb0\xd1\x82\xd1\x80\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbb\xd0\xb0\xd0\xb3\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xbf\xd0\xbe\xd0\xbf\xd1\x80\xd0\xb0\xd0\xb2\xd0\xba\xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd1\x81\xd1\x82\xd0\xb0\xd0\xb2\xd0\xbb\xd0\xb5\xd0\xbd\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xba\xd0\xbe\xd0\xbb\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2 \xd0\xbd\xd0\xb0 \xd0\xbe\xd1\x81\xd0\xbd\xd0\xbe\xd0\xb2\xd0\xb5 \xd0\xb8\xd1\x81\xd1\x82\xd0\xbe\xd1\x80\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd0\xb8\xd1\x85 \xd0\xb4\xd0\xb0\xd0\xbd\xd0\xbd\xd1\x8b\xd1\x85, \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbf\xd0\xbe\xd1\x87\xd1\x82\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb9 \xd0\xbf\xd0\xbe\xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd0\xb8\xd1\x82\xd0\xb5\xd0\xbb\xd0\xb5\xd0\xb9, \xd1\x82\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb5\xd0\xbd\xd1\x86\xd0\xb8\xd0\xb9 \xd0\xb8 \xd0\xb1\xd0\xb5\xd0\xbd\xd1\x87\xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xbe\xd0\xb2. \xd0\x9f\xd1\x80\xd0\xb5\xd0\xb4\xd1\x81\xd1\x82\xd0\xb0\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd1\x8b \xd0\xb2\xd0\xbe\xd0\xb2\xd1\x80\xd0\xb5\xd0\xbc\xd1\x8f \xd0\xb8 \xd0\xbe\xd0\xb1\xd0\xb5\xd1\x81\xd0\xbf\xd0\xb5\xd1\x87\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb4\xd0\xbe\xd0\xbb\xd0\xb6\xd0\xbd\xd0\xbe\xd0\xb5 \xd0\xbe\xd1\x82\xd1\x81\xd0\xbb\xd0\xb5\xd0\xb6\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xb8 \xd0\xb7\xd0\xb0\xd0\xba\xd0\xb0\xd0\xb7\xd0\xb0\xd0\xbd\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xba\xd0\xbe\xd0\xbb\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd1\x82\xd0\xb2.
• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd1\x83\xd1\x81\xd1\x82\xd0\xb0\xd0\xbd\xd0\xbe\xd0\xb2\xd0\xba\xd1\x83 \xd1\x86\xd0\xb5\xd0\xbd \xd0\xbd\xd0\xb0 \xd0\xbd\xd0\xbe\xd0\xb2\xd0\xb8\xd0\xbd\xd0\xba\xd0\xb8 \xd0\xb2 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb8 \xd1\x81 \xd0\xb0\xd1\x80\xd1\x85\xd0\xb8\xd1\x82\xd0\xb5\xd0\xba\xd1\x82\xd1\x83\xd1\x80\xd0\xbe\xd0\xb9 \xd1\x86\xd0\xb5\xd0\xbd\xd0\xbe\xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd1\x8f \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0, \xd0\xbb\xd0\xbe\xd0\xba\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd1\x8b\xd0\xbc\xd0\xb8 \xd0\xb1\xd0\xb5\xd0\xbd\xd1\x87\xd0\xbc\xd0\xb0\xd1\x80\xd0\xba\xd0\xb0\xd0\xbc\xd0\xb8, \xd0\xb0 \xd1\x82\xd0\xb0\xd0\xba\xd0\xb6\xd0\xb5 \xd1\x80\xd0\xb5\xd0\xba\xd0\xbe\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8f\xd0\xbc\xd0\xb8 \xd0\xbf\xd0\xbe \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd1\x83 \xd0\xb8 COGs.
• \xd0\x90\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7\xd0\xb8\xd1\x80\xd1\x83\xd0\xb5\xd1\x82 \xd0\xb8 \xd0\xbe\xd0\xb1\xd0\xbe\xd0\xb7\xd1\x80\xd0\xb5\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb4\xd0\xb5\xd0\xbb\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xb9 \xd0\xb2\xd0\xb5\xd1\x81 \xd0\xba\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xbe\xd1\x80\xd0\xb8\xd0\xb8 \xd0\xb8 \xd0\xbf\xd0\xbe\xd0\xb4\xd0\xbb\xd0\xb8\xd0\xbd\xd0\xb5\xd0\xb9 \xd0\xb1\xd0\xb8\xd0\xb7\xd0\xbd\xd0\xb5\xd1\x81\xd0\xb0 \xd0\xb5\xd0\xb6\xd0\xb5\xd0\xbc\xd0\xb5\xd1\x81\xd1\x8f\xd1\x87\xd0\xbd\xd0\xbe, \xd1\x87\xd1\x82\xd0\xbe\xd0\xb1\xd1\x8b \xd0\xb8\xd0\xb7\xd0\xbc\xd0\xb5\xd1\x80\xd0\xb8\xd1\x82\xd1\x8c \xd1\x8d\xd1\x84\xd1\x84\xd0\xb5\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8c \xd0\xb8 \xd0\xb2\xd0\xbb\xd0\xb8\xd1\x8f\xd0\xbd\xd0\xb8\xd0\xb5 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb2\xd0\xb5\xd0\xb4\xd0\xb5\xd0\xbd\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xba\xd0\xb0\xd0\xbc\xd0\xbf\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb9.

• \xd0\x9e\xd1\x82\xd1\x87\xd0\xb5\xd1\x82\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd1\x8c \xd0\xb8 \xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7

• \xd0\xa1\xd0\xbe\xd1\x81\xd1\x82\xd0\xb0\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xb5\xd0\xb6\xd0\xb5\xd0\xbc\xd0\xb5\xd1\x81\xd1\x8f\xd1\x87\xd0\xbd\xd1\x8b\xd0\xb9 \xd0\xbe\xd1\x82\xd1\x87\xd0\xb5\xd1\x82 \xd0\xbf\xd0\xbe \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x87\xd0\xbd\xd0\xbe\xd0\xb9 \xd1\x8d\xd1\x84\xd1\x84\xd0\xb5\xd0\xba\xd1\x82\xd0\xb8\xd0\xb2\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 \xd0\xbf\xd0\xbe \xd1\x81\xd1\x82\xd1\x80\xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbc/\xd0\xba\xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb0\xd0\xbc/\xd0\xba\xd0\xb0\xd1\x82\xd0\xb5\xd0\xb3\xd0\xbe\xd1\x80\xd0\xb8\xd1\x8f\xd0\xbc, \xd0\xb0 \xd1\x82\xd0\xb0\xd0\xba\xd0\xb6\xd0\xb5 \xd0\xba\xd0\xbb\xd1\x8e\xd1\x87\xd0\xb5\xd0\xb2\xd1\x8b\xd0\xbc \xd0\xbc\xd0\xb5\xd1\x80\xd0\xbe\xd0\xbf\xd1\x80\xd0\xb8\xd1\x8f\xd1\x82\xd0\xb8\xd1\x8f\xd0\xbc \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 \xd0\xb8 \xd0\xba\xd0\xbe\xd0\xbd\xd0\xba\xd1\x83\xd1\x80\xd0\xb5\xd0\xbd\xd1\x82\xd0\xbe\xd0\xb2, \xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbb\xd0\xb0\xd0\xb3\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x80\xd0\xb5\xd0\xba\xd0\xbe\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb8 \xd0\xbf\xd0\xbe \xd1\x82\xd1\x80\xd0\xb5\xd0\xb1\xd1\x83\xd0\xb5\xd0\xbc\xd1\x8b\xd0\xbc \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbc \xd0\xb4\xd0\xb5\xd0\xb9\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd0\xb9.
• \xd0\x90\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd0\xb7\xd0\xb8\xd1\x80\xd1\x83\xd0\xb5\xd1\x82 \xd0\xb5\xd0\xb6\xd0\xb5\xd0\xbc\xd0\xb5\xd1\x81\xd1\x8f\xd1\x87\xd0\xbd\xd0\xbe \xd1\x81\xd1\x82\xd0\xbe\xd0\xbb\xd0\xbf\xd0\xbe\xd0\xb2\xd1\x8b\xd0\xb5 \xd1\x84\xd1\x80\xd0\xb0\xd0\xbd\xd1\x88\xd0\xb8\xd0\xb7\xd1\x8b/\xd0\xb0\xd1\x80\xd1\x82\xd0\xb8\xd0\xba\xd1\x83\xd0\xbb\xd1\x8b \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0 \xd0\xb8 \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbb\xd0\xb0\xd0\xb3\xd0\xb0\xd0\xb5\xd1\x82 \xd1\x81\xd0\xbe\xd0\xbe\xd1\x82\xd0\xb2\xd0\xb5\xd1\x82\xd1\x81\xd1\x82\xd0\xb2\xd1\x83\xd1\x8e\xd1\x89\xd0\xb8\xd0\xb5 \xd1\x80\xd0\xb5\xd0\xba\xd0\xbe\xd0\xbc\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0\xd1\x86\xd0\xb8\xd0\xb8 \xd0\xbf\xd0\xbe \xd0\xb4\xd0\xb5\xd0\xb9\xd1\x81\xd1\x82\xd0\xb2\xd0\xb8\xd1\x8f\xd0\xbc.
• \xd0\x9c\xd0\xbe\xd0\xbd\xd0\xb8\xd1\x82\xd0\xbe\xd1\x80\xd0\xb8\xd1\x82 \xd1\x80\xd1\x8b\xd0\xbd\xd0\xbe\xd1\x87\xd0\xbd\xd1\x8b\xd0\xb5 \xd1\x82\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb5\xd0\xbd\xd1\x86\xd0\xb8\xd0\xb8 \xd0\xb8 \xd0\xb2\xd1\x8b\xd1\x8f\xd0\xb2\xd0\xbb\xd1\x8f\xd0\xb5\xd1\x82 \xd0\xb2\xd0\xbe\xd0\xb7\xd0\xbc\xd0\xbe\xd0\xb6\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb2 \xd0\xbe\xd1\x82\xd0\xbd\xd0\xbe\xd1\x88\xd0\xb5\xd0\xbd\xd0\xb8\xd0\xb8 \xd0\xbc\xd0\xb5\xd1\x81\xd1\x82\xd0\xbd\xd0\xbe\xd0\xb9 \xd0\xb0\xd0\xba\xd1\x82\xd1\x83\xd0\xb0\xd0\xbb\xd1\x8c\xd0\xbd\xd0\xbe\xd1\x81\xd1\x82\xd0\xb8 \xd0\xb8\xd0\xbb\xd0\xb8 \xd1\x80\xd0\xb0\xd0\xb7\xd1\x80\xd1\x8b\xd0\xb2\xd0\xbe\xd0\xb2 \xd0\xb2 \xd0\xbf\xd0\xbe\xd1\x80\xd1\x82\xd1\x84\xd0\xb5\xd0\xbb\xd0\xb5, \xd1\x87\xd0\xb5\xd1\x80\xd0\xb5\xd0\xb7 \xd1\x80\xd0\xb5\xd0\xb3\xd1\x83\xd0\xbb\xd1\x8f\xd1\x80\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbf\xd0\xbe\xd1\x81\xd0\xb5\xd1\x89\xd0\xb5\xd0\xbd\xd0\xb8\xd1\x8f \xd1\x80\xd1\x8b\xd0\xbd\xd0\xba\xd0\xb0, \xd0\xbe\xd1\x82\xd0\xb7\xd1\x8b\xd0\xb2\xd1\x8b \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x87\xd0\xbd\xd1\x8b\xd1\x85 \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb4\xd0\xb0\xd0\xb2\xd1\x86\xd0\xbe\xd0\xb2 \xd0\xb8 \xd0\xb0\xd0\xbd\xd0\xb0\xd0\xbb\xd0\xb8\xd1\x82\xd0\xb8\xd1\x87\xd0\xb5\xd1\x81\xd0\xba\xd1\x83\xd1\x8e \xd0\xb8\xd0\xbd\xd1\x84\xd0\xbe\xd1\x80\xd0\xbc\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd0\xbe \xd0\xba\xd0\xbe\xd0\xbd\xd0\xba\xd1\x83\xd1\x80\xd0\xb5\xd0\xbd\xd1\x82\xd0\xb0\xd1\x85.
• \xd0\x9e\xd1\x82\xd0\xb2\xd0\xb5\xd1\x87\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xb7\xd0\xb0 \xd0\xb5\xd0\xb6\xd0\xb5\xd0\xbc\xd0\xb5\xd1\x81\xd1\x8f\xd1\x87\xd0\xbd\xd1\x8b\xd0\xb5 \xd0\xbe\xd1\x82\xd1\x87\xd0\xb5\xd1\x82\xd1\x8b, \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb4\xd0\xbb\xd0\xbe\xd0\xb6\xd0\xb5\xd0\xbd\xd0\xb8\xd1\x8f \xd0\xbf\xd0\xbe \xd0\xb4\xd0\xbe\xd0\xba\xd1\x83\xd0\xbc\xd0\xb5\xd0\xbd\xd1\x82\xd0\xb0\xd0\xbc \xd0\xb4\xd0\xbb\xd1\x8f \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xb0 \xd0\xb8 \xd0\xbf\xd0\xbe\xd1\x81\xd0\xbb\xd0\xb5 \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xb0 \xd0\xba\xd0\xb0\xd0\xbc\xd0\xbf\xd0\xb0\xd0\xbd\xd0\xb8\xd0\xb9, \xd0\xba\xd0\xbe\xd1\x82\xd0\xbe\xd1\x80\xd1\x8b\xd0\xbc\xd0\xb8 \xd0\xbc\xd0\xbe\xd0\xb6\xd0\xbd\xd0\xbe \xd0\xbf\xd0\xbe\xd0\xb4\xd0\xb5\xd0\xbb\xd0\xb8\xd1\x82\xd1\x8c\xd1\x81\xd1\x8f \xd1\x81 \xd0\x95\xd0\x9c\xd0\xad\xd0\x90 \xd0\xb2\xd0\xbe\xd0\xb2\xd1\x80\xd0\xb5\xd0\xbc\xd1\x8f.

• \xd0\x9f\xd1\x80\xd0\xbe\xd1\x87\xd0\xb5\xd0\xb5

• \xd0\x9f\xd0\xbe\xd0\xb4\xd0\xb4\xd0\xb5\xd1\x80\xd0\xb6\xd0\xb8\xd0\xb2\xd0\xb0\xd0\xb5\xd1\x82 \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b \xd0\xbf\xd0\xbe \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd1\x83 \xd0\xbd\xd0\xbe\xd0\xb2\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xb1\xd1\x80\xd0\xb5\xd0\xbd\xd0\xb4\xd0\xb0: \xd0\xbf\xd1\x80\xd0\xb5\xd0\xb7\xd0\xb5\xd0\xbd\xd1\x82\xd0\xb0\xd1\x86\xd0\xb8\xd1\x8e \xd0\xb4\xd0\xbb\xd1\x8f \xd1\x80\xd0\xbe\xd0\xb7\xd0\xbd\xd0\xb8\xd1\x87\xd0\xbd\xd0\xbe\xd0\xb3\xd0\xbe \xd0\xbf\xd0\xb0\xd1\x80\xd1\x82\xd0\xbd\xd0\xb5\xd1\x80\xd0\xb0, \xd0\xbf\xd0\xbb\xd0\xb0\xd0\xbd\xd1\x8b 360 \xd0\xb7\xd0\xb0\xd0\xbf\xd1\x83\xd1\x81\xd0\xba\xd0\xb0, \xd0\xbf\xd0\xbe\xd0\xb4\xd0\xb3\xd0\xbe\xd1\x82\xd0\xbe\xd0\xb2\xd0\xba\xd1\x83 \xd0\xb1\xd1\x8e\xd0\xb4\xd0\xb6\xd0\xb5\xd1\x82\xd0\xb0 A&P, \xd0\xb0\xd1\x81\xd1\x81\xd0\xbe\xd1\x80\xd1\x82\xd0\xb8\xd0\xbc\xd0\xb5\xd0\xbd\xd1\x82\xd0\xb0, \xd1\x86\xd0\xb5\xd0\xbd\xd0\xbe\xd0\xbe\xd0\xb1\xd1\x80\xd0\xb0\xd0\xb7\xd0\xbe\xd0\xb2\xd0\xb0\xd0\xbd\xd0\xb8\xd1\x8f, \xd0\xbf\xd1\x80\xd0\xbe\xd0\xb3\xd0\xbd\xd0\xbe\xd0\xb7\xd0\xbe\xd0\xb2 \xd0\xb8 \xd1\x82. \xd0\xb4.

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