The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
Responsibilities
The Measurement Productivity Reporting Intern will support GBS team to drive incremental revenues for Brand Ads in short term and increase the base line of campaign spends in long term.
-Expand the adoption of performance products/strategy (among brand advertisers) & brand products/strategy (among perf. advertisers) to drive incremental revenues in short term and behavior change in long term:
- Showcase TikTok's ability to drive performance and conversion goals,
- Generating confidence and establishing TT4B as an effective platform in the performance marketing industry,
- Encouraging advertisers to adopt a test & learn mindset and drive product adoption for TikTok's solutions.
Enable Sales to hold meaningful industry insights led, data-driven client centric conversations based on TTMS, SOV, Audience penetration and Brand Power, creating FOMO amongst top clients.
Work with APAC POC to build the measurement productivity report on monthly basis for METAP covering:
- Volume: Number of 1P & 3P studies
- Value: Revenue measured
- Number of advertisers measured
- Impact: Change in ARPA and growth in revenue among measured clients
Collaborate with APAC productivity team to build data sets in Excel with summary views at country level for METAP
Create charts in PowerPoint using data points from Excel to showcase key KPIs: Value metrics,Volume metrics,Impact measurements.
Qualifications:
Minimum Qualifications:
- trong analytical skills and proficiency with Excel for data analysis and reporting