Job Description

Job Summary

We are seeking a

Marketing Specialist

with experience in a

medical or healthcare setting

to support and grow our medical center's brand, patient outreach, and service awareness. The ideal candidate understands healthcare marketing, patient communication, and compliance standards while delivering creative and data-driven campaigns.

Responsibilities

Develop and execute marketing campaigns to promote medical services, providers, and programs Manage digital marketing efforts including website content, email campaigns, and social media Coordinate patient outreach initiatives and community engagement programs Create marketing materials such as brochures, flyers, newsletters, and ads Track and analyze campaign performance and prepare reports Ensure all marketing activities comply with healthcare regulations (HIPAA, patient privacy standards) Collaborate with physicians, administrative staff, and leadership teams Support branding and reputation management initiatives
Qualifications

Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field

5+ years of marketing experience in a medical center, hospital, clinic, or healthcare organization

Knowledge of healthcare marketing regulations and best practices Strong written and verbal communication skills Experience with digital marketing tools, CRM systems, and analytics platforms Ability to manage multiple projects and meet deadlines
Preferred Qualifications

Experience with patient acquisition or referral marketing Familiarity with EMR/EHR systems and healthcare platforms Graphic design or content creation experience is a plus
Benefits

Competitive salary Health, dental, and vision insurance Paid time off and holidays Retirement plan Professional development opportunities
Job Types: Full-time, Permanent