Marketing Specialist

Riyadh, Saudi Arabia

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Job Description

Company Description
Zid is an e-commerce in a box - solution that any retailer can use to start their eRetail. Zid helps them to build their own E-Stores (with their own name and identity) and integrates them with the supply chain players to enable them to manage and with ease. All of that with affordable cost and decent quality. Website: http://zid.sa LinkedIn:
https://www.linkedin.com/company/zidapp
Location: Riyadh, Saudi Arabia
Industry: Technology, Information and Internet
Company size: 250+ employees About Mazeed:
Mazeed is a Marketplace solution provided by zid to showcase Zid Merchants
stores/products in order to enable them to REACH their audience by designing a unique
marketplace that will offer a Joyful shopping experience to the end consumer in order to
encourage them to shop , search and buy from zid merchants..
Mazeed can be treated as a marketplace with 2 main products:
1- Mazeed APP/Web ( B2B2C )
2- Merchant portal.
Mazeed App/web is a product in which end customers can search and browse
available products,collections and categories. Also can subscribe, add feedback, and
manage profiles.
Merchant Portal is a product that helps merchants to enroll,manage and control their
products appearance at Mazeed app and to follow all the analysis that is coming from
the app traffic.

We are looking for a self-motivated, fast and experienced.. As a Senior Marketing Specialist,
you will plan and execute Mazeed app GTM strategy ,and manage all marketing activities
that are done in house or outsourced.
At Mazeed, marketing is about understanding businesses — and building awareness about
how our APP can satisfy their needs. The ideal candidate has experience developing and
executing marketing campaigns while managing and inspiring a team. He/she will be
comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with
tight deadlines and changing needs. You are responsible for increasing brand awareness,
promoting our product and driving prospects to conversions. You will work to initiate effective
marketing campaigns throughout different social and digital media channels, and to translate
business goals into successful marketing campaigns. Key Responsibilities:

Managing all marketing activities within Mazeed APP
Provide monthly report to the EIR about all marketing activities
Managing Mazeed marketing activities with any external supplier
Head the planning and execution of the marketing strategies to promote mazeed to customers
Planning and implementing promotional campaigns
Overseeing the company’s marketing budget
Creation and publication of all marketing material in line with marketing plans
Cooperate with the product team to make necessary changes in the app website for marketing purposes
Overall responsibility for brand management and corporate identity
Creating a wide range of different marketing materials to be used online offline
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Analyzing potential strategic partner relationships for company marketing.
Brainstorm and develop ideas for creative marketing & PR campaigns
Plan and implement internal events, meetups, training and educational workshop for current and potential customers
Plan and supervise events, fairs, conferences and other promotional events.

Qualifications

Overall experience in marketing field for at least 2 years
Led teams, and worked with agencies or 3rd parties
Proven experience of developing marketing plans and strategy
Proven experience of developing Go To Market plan for new products or new markets
Experience with B2C marketing for at least 2 years
Experience using marketing automation tools like Hubspot or other similar
ones
Experience using marketing analytics tools like Google Analytics / ADS Firebase, or other similar ones
Relocation to Riyadh, Saudi Arabia
Speaks Arabic and English

Additional Information
Nice To Have: