As a Marketing executive you will be involved in developing marketing campaigns to promote a
product, service or idea, as well as planning, advertising, public relations, event organization, in
order to maximize profits through developing sales strategies that match customer requirements
and promoting products.

Job responsibilities:
To contribute to the implementation of services, the post holder will:-

• communicating with target audiences and managing customer relationships;
• sourcing advertising opportunities and placing adverts in the press - local, regional,

national and specialist publications - or on the radio, depending on the organisation and
the campaign;

• managing the production of marketing materials, including leaflets, posters, flyers,

newsletters, e-newsletters and DVDs;

• writing and proofreading copy;
• liaising with designers and printers;
• organizing photo shoots;
• arranging the effective distribution of marketing materials;
• maintaining and updating customer databases;
• organizing and attending events such as conferences, seminars, receptions and

exhibitions

• contributing to, and developing, marketing plans and strategies;

• Managing budgets.
• Evaluating marketing campaigns.
• Monitoring competitor activity.
• Supporting the Managing Director and other colleagues.

Employed staff

• Will be working closely and coordinate with the facility reception team
• Strong written, verbal and interpersonal communication skills
• Proficiency in multi-tasking and handling stressful situations
• Analyzing and investigating price, demand and competition
• devising and presenting ideas and strategies
• promotional activities
• managing campaigns on social media

Other Marketing Area Duties

• All duties outlined in Marketing Executive job description summary
• Implements marketing and advertising campaigns by assembling and analyzing sales

forecasts; preparing marketing and advertising strategies, plans, and objectives; planning
and organizing promotional presentations; updating calendars.

Marketing Executive 3

• Keeps promotional materials ready by coordinating requirements with graphics

department; inventorying stock; placing orders; verifying receipt.

• Supports reception team by providing sales data, market trends, forecasts, account

analyses, new product information; relaying customer services requests.

• Researches competitive products by identifying and evaluating product characteristics,

market share, pricing, and advertising; maintaining research databases.

• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Accomplishes organization goals by accepting ownership for accomplishing new and

different requests; exploring opportunities to add value to job accomplishments.
Communication
The post-holder should recognise the importance of effective communication within the reception
team, and with his work Colleague and will strive to:

• Communicate effectively with all staff members
• Communicate effectively with the Management and co-workers
• Strong organizational and time management skills and the ability to prioritize

responsibilities.

Personal/Professional Development
The post-holder will be subject for yearly performance evaluations by his line manager prior to
submission to the HR manager for review and sign off.

Quality
The post-holder will strive to maintain quality within the Practice, and will:

• Understanding the product and customer profile and write thorough specs for each

conference/exhibition

• Monitoring ongoing campaign spend against the budget, keeping accurate records and

highlighting where variances occur.

• Producing an accurate summary of total spend at the end of a marketing campaign
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Alert other team members to issues of quality and risk
• Assess own performance and take accountability for own actions, either directly or under

supervision

• Contribute to the effectiveness of the team by reflecting on own and team activities and

making suggestions on ways to improve and enhance the team\'s performance

• Effectively manage own time, workload and resources

Confidentiality

• In the course of seeking treatment, patients entrust us with, or allow us to gather,

sensitive information in relation to their health and other matters. They do so in
confidence and have the right to expect that staff will respect their privacy and act
appropriately.

• In the performance of the duties outlined in this , the post-holder may

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