Marketing Specialist

Muscat, Oman

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Job Description

Job Summary: The Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company\'s products or services. This role encompasses a wide range of marketing activities, from creating marketing materials to managing social media accounts, analyzing data, and optimizing digital marketing campaigns. The Marketing Specialist will also oversee marketing strategy and have managerial responsibilities. The ideal candidate is a creative and analytical thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of achieving marketing goals. Responsibilities:

Develop, plan, and implement comprehensive marketing strategies and campaigns in line with the company\'s objectives.
Manage the marketing budget, allocate resources, and ensure efficient and effective use of funds.
Oversee the day-to-day activities of the marketing team, including project management, performance evaluation, and professional development.
Monitor and analyze the performance of marketing campaigns, adjusting strategies and tactics as necessary to achieve goals.
Collaborate with cross-functional teams, such as sales, product development, and customer service, to align marketing initiatives with overall company objectives.
Develop and maintain strong relationships with external partners, vendors, and industry influencers to expand the company\'s reach and visibility.
Stay informed on market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities.
Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing efforts and inform decision-making.
Ensure all marketing materials, communications, and campaigns adhere to the company\'s branding guidelines and comply with relevant regulations.
Foster a collaborative, innovative, and results-driven culture within the marketing department.
Create and implement targeted marketing plans for various channels, including digital, social media, email, and print.
Manage and maintain the company\'s social media accounts, creating engaging content and monitoring performance metrics.
Develop and create marketing materials, such as brochures, advertisements, newsletters, and promotional items, ensuring consistency with the company\'s branding guidelines.
Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
Analyze and report on the performance of marketing campaigns, providing recommendations for optimization and improvement.
Coordinate and manage events, webinars, and trade shows to promote the company\'s products or services.
Assist with email marketing efforts, including list management, content development, and performance tracking.
Work with internal and external partners to execute marketing initiatives and ensure timely delivery of marketing materials.
Stay current on industry trends, best practices, and emerging marketing technologies to continuously improve marketing effectiveness.

Requirements:

Bachelor\'s degree in marketing, communications, or a related field.
5+ years of experience in marketing, preferably in a similar role with managerial responsibilities.
Strong understanding of marketing principles, strategies, and tactics.
Proficient in digital marketing channels, including social media, email marketing, and online advertising.
Excellent project management and organizational skills, with the ability to prioritize and manage multiple tasks simultaneously.
Strong analytical skills, with experience in analyzing and interpreting marketing data.
Creative thinker with excellent written and verbal communication skills.
Proficient in Microsoft Office Suite and marketing-related software and tools.
Team player with a positive attitude and strong interpersonal skills.

Job Type: Full-time Salary: RO250.000 - RO350.000 per month Ability to commute/relocate: