Marketing Specialist

Kuwait City, Kuwait

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Job Description

About Calo Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. Where this role fits in our mission With our growth & expansion to Kuwait, we’re looking for a star player to join our marketing department to build and lead our marketing efforts and localize Calo brand experience through online and offline marketing channels, helping us stay fresh and competitive. What you’ll be working on

Conduct market research to find answers about consumer requirements, habits, and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.)
Liaise with social media influencers to execute promotional campaigns
Collaborate with the customer experience team and other departments to build brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners etc.)
Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned

Ideal candidate

Strong knowledge of the Kuwaiti and the GCC market
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords etc.)
Well-organized and detail-oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications, or equivalent

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