We are looking for a talented and detail-oriented Content Writer with proven experience in the beauty industry and a strong understanding of e-commerce platforms, particularly Shopify. The ideal candidate will craft engaging, brand-aligned, and SEO-optimized content for social media, blogs, marketing materials, and paid ads. A solid grasp of digital marketing, brand ethics, and proofreading is essential to ensure every piece meets our high standards and aligns with our brand requirements.
Key Responsibilities
:
Develop compelling, SEO-friendly content for blogs, social media, websites, email campaigns, and marketing materials tailored to the beauty industry.
Create persuasive ad copies for Google Ads, Meta (Facebook/Instagram) Ads, and other paid campaigns.
Write and edit content that aligns with the brand's tone, voice, and ethics while maintaining accuracy and consistency.
Research current beauty industry trends, products, and competitor strategies to inform and inspire content creation.
Collaborate with cross-functional teams, including marketing, design, and product management, to develop content that drives engagement and conversions.
Manage content calendars to ensure timely delivery across all digital channels.
Proofread and edit all content to meet high standards of grammar, clarity, and accuracy.
Leverage storytelling techniques to connect with audiences and enhance brand narrative.
Utilize Shopify and other e-commerce platforms to understand and support content strategies related to product listings, online promotions, and user experience.
Requirements
:
Proven experience in content writing, preferably in the beauty industry.
Solid understanding of SEO, digital marketing, and social media trends.
Experience with Shopify and other e-commerce platforms is essential to support online brand strategies.
Exceptional proofreading and editing skills with a keen eye for detail.
Ability to adapt writing styles for diverse platforms and audiences.
In-depth knowledge of brand positioning, ethical marketing practices, and persuasive writing techniques.
Familiarity with content management systems (e.g., WordPress) and analytics tools.
Strong time-management and organizational skills to handle multiple projects concurrently.
Preferred Qualifications:
Bachelor's degree in Journalism, Marketing, Communications, or a related field.
Certifications or hands-on experience in content marketing, social media strategy, or SEO.
Prior experience in beauty copywriting, product descriptions, and brand storytelling.
Demonstrable experience in integrating content strategies with e-commerce platforms and online sales channels.
If you are a passionate writer with a flair for beauty, branding, and digital marketing, and you have experience in managing content strategies for e-commerce, we'd love to hear from you!