Marketing Specialist

Dubai, United Arab Emirates

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Job Description

Join Our Team as a Marketing Specialist Are you a highly motivated and creative individual with a passion for marketing? We\'re looking for a Marketing Specialist to join our dynamic team in the real estate industry. As a Marketing Specialist, you\'ll play a crucial role in elevating our online presence, connecting with our target audience, and strengthening our brand identity. Your Role and Responsibilities Content & Social Media Management:

Create and implement comprehensive social media strategies across various platforms to engage with our audience and increase brand visibility.
Craft compelling and shareable content tailored to each platform, resonating with our target demographic.
Develop a content distribution strategy to maximize the reach of our content assets.
Optimize content for SEO and collaborate with SEO specialists to enhance organic reach.
Analyze social media metrics, including reach, engagement, click-through rates, and conversion rates, to assess campaign effectiveness and refine strategies.

Campaign Management:

Plan, implement, and manage multimedia advertising campaigns to promote our real estate services.
Collaborate with the creative team to design visually appealing digital and traditional media ad creatives.
Efficiently allocate advertising budgets across different channels, monitoring cost per acquisition (CPA) to maximize ROI.
Regularly assess campaign performance through KPIs, preparing comprehensive reports to share insights and recommend improvements.

Public Relations (PR):

Build and nurture positive relationships with media outlets, influencers, and industry partners.
Develop and distribute press releases, news articles, and media pitches to secure media coverage.
Handle crisis communication and reputation management as needed.

Analytics and Reporting:

Utilize marketing analytics tools to track and measure the performance of marketing efforts.
Generate regular reports providing insights into key metrics, campaign effectiveness, and ROI.
Monitor key metrics such as website traffic, engagement, lead generation, and conversion rates to make informed marketing decisions.

Supporting Other Marketing Efforts:

Collaborate with the marketing team on various projects, including campaign development, social media initiatives, and traditional media campaigns.
Provide content support for marketing collateral, including brochures, presentations, and advertisements.
Assist in creating marketing materials that align with the overall content strategy.

Requirements:

Proficiency in written English with excellent interpersonal skills.
Proven experience in social media management, media campaign planning, and SEO optimization.
Marketing experience in the real estate industry is a significant advantage.
Meticulous, organized, reliable, and able to thrive in a fast-paced work environment.
Highly motivated, results-driven, and confident individual.
Independent and able to work with minimal supervision.
Strong communication and project management skills.
Adaptability to changing priorities.

Join our team and be part of a forward-thinking company committed to excellence in real estate marketing. If you meet these requirements and are excited about this opportunity, we invite you to apply and help us take our marketing efforts to new heights. Roots Line Real Estate Brokerage L.C.C. is an equal opportunity employer and values diversity in the workplace. We encourage all qualified candidates to apply. Job Type: Full-time Experience:

Real Estate: 3 years (Preferred)
Marketing specialist: 3 years (Preferred)

Application Deadline: 25/10/2023

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