Creative Technology Middle East Marketing Specialist POSITION DESCRIPTION
Position Title : Marketing Specialist Department : Sales & Marketing Reporting To : Sales Director Grade : Date Prepared : Jan 2023 Contract Period : As per contract and in accordance with the UAE Labour Law HOURS OF WORK
Normal office hours are 09.00am to 18.00pm, Monday to Friday. However, due to the nature of our industry, you will be expected to work such hours as may be reasonably necessary to enable the proper performance of your duties. Where applicable, show rates and/or per diem payments may be payable in accordance with the Project\xe2\x80\x99s Contract, Company\xe2\x80\x99s Show Rates policy and/or Expenses Policy and as amended from time to time. Employees in salaried senior and managerial positions are not entitled to show rates, weekend rates, overtime or supplementary payment for any additional time worked outside of normal business hours. BACKGROUND
Creative Technology M.E (CT) is the world\xe2\x80\x99s leading supplier of specialist audio-visual solutions to the live events industry. CTME provides cutting edge audio-visual services to a diverse clientele both locally and globally. With offices in the Middle East, USA, Europe, and Asia, CT has established itself as a market leader utilising the strong relationship between our international offices. In the Middle East we offer complete full-service offering from rental, sales, installation and managed services across all entertainment technology sectors. The staff at CTME are expected to be proactive, adaptable to change and enjoy being part of a successful developing business. POSITION PURPOSE
Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness. The ideal candidate will have a broad range of experience from client relations, PR and marketing. strategies to the creative side of advertising, brochures and design. RESPONSIBILITIES
\xe2\x80\xa2 Developing long-term marketing plans and strategies for the Middle East region

• Managing the annual marketing budget

• Writing and distributing press releases across several publications worldwide

• Developing media relations and PR strategy

• Manage the production & distribution of sales and marketing materials

• Responsible for maintaining the company\xe2\x80\x99s brand identity and usage

• Assist in planning, organising and delivering all company exhibitions and trade shows

• Full management of campaigns on all our social media platforms, including (drive brand awareness, creating

• engagement, monitoring performance, analysing data and preparing monthly reports)

• Lead generation strategies

• Managing and analysing all metrics and data

• Produce marketing copy for our website/ sales materials

• Updating sales materials such as PowerPoints, Brochures and Case studies

• Managing the website SEO

• Competitor research

• Email marketing campaigns

• Working with the wider global marketing team

• Attending events to take photographs

• Internal and external communication

• On occasion provide CTME with support such as attendance at exhibitions, client meetings and other areas

where marketing knowledge would be required.

PERSON SPECIFICATIONS
\xe2\x80\xa2 Proven work experience as a Marketing Communications Specialist or similar role

• Familiarity with B2B marketing campaigns

• Hands-on experience with web content management tools, like WordPress