Marketing Specialist

Dubai, United Arab Emirates

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Job Description

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment. United Diesel is specialized in commercial vehicles and is the authorized distributor of Renault Trucks, Tata Motor, Buses and Trucks. It offers complete after Sales Services and provides innovative transport solutions.

Job Purpose

Liaise with Marketing Departments of brands that UD possesses the distributorship in order to develop / implement marketing activities, increase brand awareness, market penetration, etc. Rresponsibilities also include account management, supplier\xe2\x80\x99s coordination, marketing planning, execution and analysis of ROI

Job Responsibilities

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations
Work closely with departments\xe2\x80\x99 managers and understand the sales strategies and implement marketing plans to assist and achieve sales targets and budgets;
Work closely with the principals where applicable and understand the brand positioning/image and implement the target plans within company framework.
Collect and analyse data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services
Confer with legal department to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors
Coordinate and execute promotional activities or trade shows, as recommended by principle; working with developers, advertisers, agencies, etc.
Conduct online marketing initiatives, such as paid ad placement, audience competition, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Optimize Web site exposure by analysing search engine patterns to direct online placement of keywords or other content
Use all integrated marketing activities as found relevant to enhance the product and customer reach in the most cost effective way;
Organize and manage exhibitions, seminars, customer gathering and in-house activities;
Design and circulate the customer satisfaction survey, make the data analysis and accordingly report to the General Manager to maintain high level of customer satisfaction;
Develop and maintain the official website of UD and increase traffic on the website by various digital marketing tools;
Work closely with marketing agencies to implement UD\xe2\x80\x99s marketing plans in a cost effective way;
Comply with the company QMS requirements.
Write, edit and proofread marketing material for use in different channels
Develop and communicate through the organization\'s CRM
Analyze the impact of marketing campaigns and prepare measurement reports
Organize a calendar of marketing in-line with company strategy
Undertake market research and establish the best way to reach target groups

Job Requirements

Qualifications

Bachelor degree
Marketing specialization would be preferable

Experience

Min 5 years marketing experience in reputed organization. Automotive specially commercial vehicle or Heavy machinery trade would be added advantage

Knowledge & Skills

Customer and Personal Service:- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
Communications and Media:- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media
Design:- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models, etc.
Market Knowledge:- Knowledge of target customer, industry, territory, etc.
Language:- Proficient in English language (Verbal and written), Arabic and Hindi would be an added advantage
Active Listening:- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Coordination \xe2\x80\x94 Adjusting actions in relation to others\' actions.
Clerical \xe2\x80\x94 Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, designing forms, and other office procedures and terminology

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.