Job Purpose: Oversee and drive marketing campaigns for CME to develop communication with existing customers, prospects and lost customers with relevant messages to ensure the highest response rate and engagement of the targeted segment. Key Accountabilities:
Planning & Budget: Develop and update CME marketing plan in coordination with the line manager and central Marketing team to ensure alignment with department\xe2\x80\x99s annual budget and plans. Ensure the marketing plans are executed within budget in a timely manner, according to the customer lifecycle communication plan.
Customer Communication: Develop new mechanisms, update & enhance Customer Relationship Management processes and marketing strategies to target the relevant segment. Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through marketing channels.
Direct Marketing Campaigns: Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting \xe2\x80\x93 English & Arabic to online E-shots, e-newsletters, and direct mailers
Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty
Event Management: Develop and execute relevant events for existing customers in line with the marketing roadmap. Manage the execution of business to business events that include principals, management and dealers
Reports: Prepare monthly performance reports for business units detailing campaign performance, highlights potential issues, opportunities and make recommendations
Job Specific Information: Marketing Specialist will work closely with CME team and cater to heterogonous segment of customers. Qualification: Bachelor\xe2\x80\x99s Degree in marketing. Experience:
5-7 years of minimum experience in Marketing; out of which 2 years should be in marketing campaigns e.g. email, mail, SMS, telemarketing etc.
Experience in copywriting & CRM agencies is preferred.
Core Competencies:
Communicate with Impact
Demonstrate Teamwork
Take Analytical Action
Deliver Results
Develop Oneself
Show Adaptability
Win with Customers
Job Type: Full-time Salary: AED1.00 per month Ability to commute/relocate:
Dubai: Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing: 3 years (Preferred)
Language:
Arabic (Required)
License/Certification:
Driving License (Preferred)
Willingness to travel:
75% (Required)
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.