Job Description

: Marketing Specialist - Real Estate
Company: Palinoia Properties
Location: Abu Dhabi, UAE
Job Type: Full-Time
About Palinoia Properties:
Palinoia Properties is a dynamic and innovative leader in Abu Dhabi's real estate market. We are dedicated to redefining the property experience through exceptional service, cutting-edge marketing, and a deep understanding of our clients' needs. Join our passionate team and play a key role in shaping our brand's story and driving our growth in a fast-paced, rewarding environment.
Position Overview:
We are seeking a creative and data-driven Marketing Specialist to develop and execute our digital marketing strategy. The ideal candidate is a versatile professional who excels at both crafting compelling content and analyzing campaign performance. You will be responsible for enhancing our brand presence, generating qualified leads, and supporting our sales team through innovative digital channels. If you have a passion for real estate and a proven track record of successful marketing campaigns, we want to hear from you.
Key Responsibilities:

• Strategy & Planning: Develop, implement, and manage comprehensive multi-channel marketing campaigns to promote our properties and services, aligning with business objectives.
• Content Creation: Produce high-quality, engaging content for various platforms, including website blogs, property listings, social media posts, and email newsletters.
• Social Media Management: Manage and grow our social media presence across platforms like Instagram, Facebook, LinkedIn, and YouTube. Engage with our community and run social media advertising campaigns.
• Email Marketing: Build and segment email lists, design email campaigns (e.g., newsletters, property alerts, follow-ups), and analyze performance metrics to optimize engagement.
• Digital Advertising: Create, manage, and optimize paid advertising campaigns on Google Ads, Meta platforms, and other relevant channels to maximize ROI.
• SEO & Web Optimization: Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to our website.
• Analytics & Reporting: Monitor, measure, and report on the performance of all marketing campaigns using tools like Google Analytics. Use data-driven insights to make informed decisions and recommendations.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2+ years of hands-on experience in digital marketing; real estate or property marketing experience is a significant advantage.
• A strong portfolio demonstrating successful marketing campaigns and content creation.
• High proficiency with digital marketing tools including Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms (e.g., Mailchimp, Sendinblue).
• Exceptional written and verbal communication skills in English (Arabic is a plus).
• Strong analytical skills with the ability to interpret data, identify trends, and solve problems.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

• Experience with photography and videography for creating compelling property and brand content.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) and/or design tools like Canva.
• Relevant digital marketing certifications (e.g., Google Ads Certification, Facebook Blueprint).

• A competitive salary and benefits package.
• The opportunity to work with a prestigious brand in Abu Dhabi's exciting real estate market.
• A creative and collaborative work environment where your ideas are valued.
• Professional development and growth opportunities.