Marketing Specialist Job Details Department Sales & Marketing Reporting Manager Head of Marketing Job Location HQ, Abu Dhabi, United Arab Emirates Job Purpose The Marketing Specialist is responsible for designing, executing and monitoring marketing programs and campaigns to meet strategic organizational and marketing objectives. Responsibilities include oversight of marketing strategies, production support of marketing campaigns and events, marketing research, reporting and development of content to drive sales and targeted results. Key Responsibilities Social Media Marketing - Support development and lead implementation of social media marketing strategies with to enable target market reach and sales objectives
Work closely with Business Development leadership to develop social media marketing strategies that accelerate engagement and drive action
Responsible to manage editorial calendar of social media marketing activities and events to maintain continuous awareness of the brand and accelerate opportunities for sales
Develop and implement social media marketing concepts according to strategic objectives outlined for campaigns and overall marketing goals
Develop and implement detailed social media marketing strategies that maximize efficiency and performance of targeted goals within budget parameters
Drive demand for Alef Education positioning the organization on various social media platforms as a well regarded, key strategic partner to meet client education objectives
Evaluate market conditions, leading digital market research and analysis to support development of detailed social media marketing strategies and campaigns that align with and complement overall marketing strategies
Develop and maintain relationships with existing and prospective social media marketing partners, identifying trends and engaging platforms that maximize marketing results
Collaborate with marketing and design teams to produce and delivery creative content that maximizes marketing results, aligned with brand and division strategies
Monitor performance of social media marketing activities, adjusting and streamlining lead generation processes and enabling sales to effectively capitalize on opportunities
Support renewal and negotiation of vendor contracts with a mind for long term value and sustainable marketing performance
Event Management - Responsible for the implementation of marketing events to enhance the positive reputation and education expertise of Alef Education
Serve as project manager for marketing events and tradeshows
Research and identify potential marketing events that will enable Alef Education to promote its brand, products and services in target markets
Maintain effective, timely communication with all key stakeholders, with focus on pre- and post- show follow up to proactively address all needs throughout events
Support the negotiation and implementation of event contracts, working closely with the procurement and finance teams to enable rapid contract execution
Coordinate travel, meeting, and event logistics for all participants and key stakeholders
Procure, order, track and manage event inventory and collateral as required
Track and report on event ROI based on pipeline, revenue and other KPI as directed by Head of Marketing and Head of BD
Oversee event business partners to ensure smooth facilitation of activities and execution of contract scopes and terms
Implementation of Marketing Campaigns - Support the implementation of assigned marketing campaigns, events and projects to enable target market objectives
Develop and implement assigned marketing concepts according to strategic objectives outlined for campaigns and overall division goals
Develop and gain approval for detailed marketing timelines and concepts with, support of Head of Marketing, to maximize efficiency and performance of targeted goals within budget parameters
Collaborate with marketing and product teams to produce and deliver creative content that maximizes marketing results, aligned with brand and division strategies
Monitor performance of marketing activities, recommending adjustment and streamlining of processes to enable effective achievement of goals
Organize events, exhibitions and photo shoots that enhance brand image
Market Research - Conduct analysis and develop reports to enable decision making on marketing strategies based on trends and target market needs
Compile data and analysis about customer experience and product perception across multiple channels to inform marketing content
Research and forecast future sales and performance trends as assigned
Research competitors and capitalize on market activities to improve digital marketability of Alef Education products and services
Track and periodically report industry and market trends in digital and product marketing to enable aligned and effective practices that deliver results across the organization
Education, Experience and Required Skills Educational Qualification
BSc/BA in business administration, marketing or relevant field; MSc/MBA is a plus
Processes & Practice
Minimum 2-4 years experience facilitating marketing initiatives & campaigns
Portfolio of original samples of personal marketing work/design
Relevant industry experience in areas of education and/or technology a plus
Proven track record of marketing performance across various marketing platforms a plus
Experience managing media vendors, including contract negotiation
Understanding of marketing concepts and the key performance indicators used to track specific channels including web, social media, paid search, SEO and email
Previous marketing research experience a strong advantage
Essential Skills
Problem solving; ability to drive toward project completion, overcoming obstacles, bottlenecks and other risks as required
Relationship Builder; ability to quickly establish credibility, influence and trust with other team members in order to better drive results
Deadline oriented; ability to articulate priorities and revise plans to meet tight deadlines
Project Management; familiar with various project management practices and tools; ability to implement & customize to needs of team and/or project
Fluent English and Arabic required
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.