To develop, execute, and optimize marketing activities that strengthen brand awareness, attract customers, and grow sales for Asl Al Oud's premium oud and incense products.
Key Responsibilities
1. Marketing Strategy & Planning
Develop and execute marketing strategies tailored to the oud and incense market.
Conduct market research to identify trends, customer needs, and competitor activities.
Assist in planning monthly and seasonal marketing campaigns.
2. Digital Marketing
Manage paid advertising campaigns across Meta, TikTok, Snapchat, and Google.
Monitor ad performance, analyze results, and provide optimization recommendations.
Improve online visibility through SEO and brand positioning.
3. Content Creation & Brand Messaging
Create engaging digital content (photos, videos, captions) showcasing oud products.
Coordinate with designers to produce marketing materials (flyers, banners, brochures).
Ensure consistent brand voice across all platforms.
4. Social Media Management
Plan and schedule daily posts across all social media channels.
Respond to customer inquiries, comments, and messages.
Grow social media engagement and follower base.
5. Influencer Marketing
Identify influencers relevant to oud, incense, and luxury fragrances.
Coordinate collaboration agreements and track deliverables.
Evaluate influencer performance and ROI.
6. Sales Support & Campaign Execution
Support sales promotions, new product launches, and seasonal campaigns.
Prepare promotional material for retail and online sales channels.
Coordinate with the sales team to align marketing and sales objectives.
7. Reports & KPIs
Track marketing metrics such as reach, conversion, engagement, and sales impact.
Prepare weekly/monthly performance reports.
Suggest improvements based on data insights.
Required Skills
Strong digital marketing skills (Meta Ads, Google Ads).
Experience in content creation and social media management.
Ability to analyze data and create reports.
Creativity in generating marketing ideas.
Strong communication and relationship-building skills.
Qualifications
Bachelor's degree in Marketing, Business, or related field.
2-4 years of marketing experience (preferably in perfumes, oud, or luxury products).
Familiarity with the Saudi market is a plus.
Job Type: Full-time
Pay: ?3,000.00 - ?4,000.00 per month
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