Job Description

Babyshop, the region's leading children's retail brand, is seeking a passionate and results-driven Senior Marketing Executive to join our UAE Marketing team. This role plays a key part in executing localized marketing initiatives, driving brand partnerships, and delivering engaging customer experiences both in-store and beyond.


You will work closely with internal teams and external partners to support campaigns, attract new customers, and boost visibility in a highly competitive retail environment.

Campaign Support, Media Coordination & Budget Tracking

Assist in executing retail marketing campaigns aligned with seasonal calendars and business goals. Coordinate with media agencies and vendors for timely rollouts and media bookings. Create end of campaign analysis and reports. Monitor budget utilization, raise POs, and ensure documentation is in place for all marketing spend
2.

Events, Activations & Customer Engagement

Plan and execute in-store events and activations to enhance customer engagement and support new customer acquisition objectives. Identify and evaluate relevant external events, exhibitions, and sponsorship opportunities that align with Babyshop's brand values and target audience. Coordinate with event organizers, internal teams, and vendors to ensure seamless participation, on-brand visibility, and effective execution. Manage logistics, brand representation, and post-event analysis to measure performance & deliverables.
3.

Brand Partnerships & Tie ups

Execute brand collaborations and cross-promotional campaigns to enhance visibility and engagement during key trade moments. Support the development of alliances with hospitals, schools, and institutions to expand brand outreach and awareness. Local Store Marketing & Mall Relationships Support the development of hyperlocal marketing initiatives to improve store-level performance. Build and maintain strong relationships with mall marketing teams to explore joint promotions and mall-led activations
4.

Reporting, Insights & Market Intelligence

Compile reports on campaign performance, events, and store-level marketing efforts. Monitor competitor activity and evolving market trends to identify new opportunities. Share insights and learnings with internal teams to support ongoing strategy refinement

Master's degree in Marketing, Business Administration, or a related field. Minimum

5 years of marketing experience,

preferably in retail or consumer-facing sectors in the UAE. Strong skills in reporting, data interpretation, and campaign tracking. Excellent communication, coordination, and relationship-building abilities. Creative, detail-oriented, and highly organized with the ability to multitask in a fast-paced environment. Proficiency in marketing tools, dashboards, and project management systems.

Arabic language knowledge is preferred

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.


Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.


We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.



Established in 1973 in Bahrain, Babyshop has grown into a leading retailer specializing in children's products and accessories. With a steadfast commitment to quality, affordability, and accessibility, we have expanded our footprint to over 230 stores across 13 countries in the Middle East, North Africa, and Asia. Serving over 100 million customers worldwide, Babyshop has become a trusted brand and household name in the region.


At Babyshop , our mission is to provide parents with a comprehensive range of high-quality products and solutions for their children, from newborns to teenagers. We proudly offer a diverse selection of items from beloved brands such as Juniors, Giggles, Eligo, Lee Cooper, Disney, Hello Kitty, Graco, Joie, Hauck, Nuna, Cybex, Babyzen , Philips Avent, Tommee Tippee, Medela , Dr. Brown's and many more . Our extensive collection includes baby and kids' clothing, baby essentials, nursery items, strollers, car seats, toys, and more.
Child safety is at the heart of everything we do at Babyshop . We take meticulous care to ensure all our products meet the highest safety standards, from toys to strollers to car seats and beyond. Our commitment extends to sourcing the highest quality materials, such as the cotton used in our clothing, which is free from harmful chemicals and safe for babies and children to wear.
We understand that parenting can be both rewarding and challenging, which is why we offer our unique service, "My Baby Expert." Through this service, our experienced staff members--often mothers themselves--provide personalized advice and solutions for your parenting, product, or brand-related concerns. Our experts are here to support you every step of the way, helping you find the best solutions tailored to your family's needs.
Babyshop remains committed to customer satisfaction and community engagement. We continuously innovate and adapt to meet the evolving needs of parents and children. Our longstanding reputation as a reliable and popular choice for quality children's products is a testament to our unwavering dedication to excellence and responsibility.