Description

Hotel Brand: voco
Location: United Arab Emirates, Dubai

Hotel: Dubai (DXBSZ), Plot 49, Sheikh Zayed Road, Trade Centre District, 9940

Job number: 120372

At voco\xc2\xae, we\'ve created a new hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Our new family of hotels are connected by their own sense of style and individual character - and that\'s something we make the most of. Finding the perfect mix of reliability and new experiences. Because we believe that when you respect individuality life gets interesting.

At the heart of every great stay is a great host. We think the trick to hosting is to take the time to understand what your guests need and want. So, before they arrive, we find out more about them and how we can make their stay better. Whilst they are with us, we give tempting recommendations of our favourite drinks or food, or tips for local experiences that they won\'t find in any guidebook.

Your day to day

Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Expertly articulates campaign performance regularly to Area General Manager, Sales, and Revenue Management leaders.

Financial Returns:

• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/RevPash.
• Develop and implement innovative, hotel specific, marketing, and public relations strategies to support the Hotel\'s objectives.

People:

• Develop and manage relationships with marketing and public relations agencies and other outside companies in the development of programs to meet communications objectives.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs.
• Interact with outside contacts:

• Guests - to ensure their total satisfaction.
• Clients, public relations agencies, vendors, trade, and consumer media,
• Other contacts as needed (professional organizations, private clubs, government, and community leaders, etc,)

Responsible Business:

• Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
• Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel\'s positioning.
• Publicize the Hotel\'s community and charitable organizations.
• Maintain clipping/photo files pertaining to the Hotel.
• Perform other duties and special projects as assigned.
• May serve as \xe2\x80\x9cmanager on duty\xe2\x80\x9d as required.

Accountability:
This is the top marketing and public relations job in a large full service, flagship hotel and serves as the voice of the Hotel to consumer & trade media.

Marketing Strategy:

• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with IHG Field Marketing or agency.
• Identifies digital marketing opportunities on third party and local partner sites.

Content Management:

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
• Creates landing pages and Discovery Pages to enhance content, as applicable.

Partnerships and Public Relations Management:

• Sets overarching partnership strategy for the hotel.
• Manages PR agency, and PR messaging.
• Manages execution of PR events and promotions.

Outlet and Ancillary:

• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Manager and manages execution.

Social Media:

• Sets overarching social media strategy for the hotel, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collects local area and property events.

General:

• Leads, owns, and directs asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development and design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

What we need from you:

At voco Dubai, we look for hosts who are Reliably different and contribute to the success of bringing our brand to life!

A candidate with bachelor\'s degree with minimum 4-5 years of hotel experience within Marketing management role. Have strong drive for results, dynamic, possess excellent communication skills both verbal and written. Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.

How do I deliver this?\xe2\x80\x8b

We genuinely care about people, and we show this through living out our promise of True Hospitality every day. It is what connects every colleague in all IHG\xc2\xae hotels.

Each IHG\xc2\xae hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests.
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay.
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
• True Responsiveness: is about providing guests with what they need and doing so in a timely and caring manner.

There is so much more to the job than we can capture here. It\'s simply about creating great experiences, doing the right thing and understanding people.

What we offer

We\'ll reward all your hard work with a great salary and benefits - in addition to career development, employee room discounts, and great work culture.

Join us and you\'ll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve -visit to find out more about us.

Reliably Different - Welcome to voco\xc2\xae Hotels, IHG\'s new upscale brand. We call our hotels voco\xc2\xae - It means \'to invite\' and \'call together\' originating from Latin and representing our thoughtful, unstuffy, and charming nature. Guests tell us that voco\xc2\xae is fun without being vanilla, trendy without being alienating and premium, without being stuffy. This unique and playful attitude, combined with a consistent level of quality, sits at the heart of our brand here at voco\xc2\xae Dubai Whatever we\'re up to, at every instance, there are brand values and service behaviours that guide us... Brand values: Always dependable, Respect individuality & Be distinctive. Service values: Count on us to; Be natural & Make every stay special. Drawing on IHG\'s years of experience in delivering True Hospitality, voco\xc2\xae Hotels gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. Our new family of hotels is connected by their individual characters that make memorable travel dependable with unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. The moment a guest steps into one of our hotels, they walk into a genuinely memorable experience. The world\'s first voco\xc2\xae hotel opened in November 2018 in Gold Coast, Australia and the first voco\xc2\xae Hotel across IMEA is voco\xc2\xae Dubai. voco\xc2\xae Dubai is a location like no other with a premium ambience in the heart of Dubai and laid back yet attentive service from the friendly hosts. It\'s location on the vibrant Shiekh Zayed Road is also connecting it to many delights of the city, from shopping, dining and entertainment experiences.

At IHG, we\'ve made a promise. As one of the world\'s leading hotel groups, we\'re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?

voco brand comes to life in hotels that you can count on but that are different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Hotels that are built on sustainability where we look after the planet with the same care as we look after our guests and colleagues. Let\'s Go Further Together.

Don\'t quite meet every single requirement, but still believe you\'d be a great fit for the job? We\'ll never know unless you hit the \'Apply\' button. Start your journey with us today

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