Khaleej Pack is a fast-growing company that relies heavily on market research and consumer insights. We\xe2\x80\x99re searching for an experienced marketing specialist to join our expanding team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered. Objectives of this role
Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
Document procedures, processes, and workflows, and recommend changes for greater efficiencies
Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
Responsibilities \xc2\xb7 Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy \xc2\xb7 Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels \xc2\xb7 Assist in execution of marketing plans to reach audiences through targeted channels \xc2\xb7 Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement Required skills and qualifications
Experience with product launches or integrated marketing campaigns
Excellent communication and presentation skills
Working knowledge of market research, surveys, and data analytics
Proficiency with content management systems
Experience in planning and leading initiatives
Preferred skills and qualifications
Bachelor\xe2\x80\x99s degree (or equivalent) in marketing, communications, or related field
Job Type: Full-time Salary: AED7,000.00 - AED8,000.00 per month Ability to commute/relocate:
Umm al-Quwain City: Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing: 4 years (Preferred)
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