Marketing Manager

UAE, United Arab Emirates

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JOB OBJECTIVE

Identify and determine essential metrics that drive the long-term success of our project.
Set strategy and tactics, launch campaigns, track/report performance.
Develop a thorough understanding of our target audiences and their needs, in order to communicate effectively with them.
Create processes that help us scale.
Approach problems with the flexibility needed to innovate.
Interact directly with clients and educate them about our methodology.
Own the distribution process including essays/blogs, social, influencer, brand building, partnership strategy for co-marketing, PR, and more.
Understanding best practices, attribution, and marketing analytics
An understanding of important SEO factors including quality content, keyword focus, URL structure, etc
Hands-on experience building compelling landing pages and microsites
Hands-on experience in building marketing workflows and campaigns.
Experience in multi-stage automated drip campaigns, A/B testing and moving prospects through the funnel to conversion.

QUALIFICATIONS & EXPERIENCE

5+ years of experience in digital, growth, product marketing or similar Understanding of all major digital marketing channels and experience setting up campaigns
Ability to track and report analytics on a variety of campaigns Familiarity with email marketing tools
The following skills are a “ plus ”:
Experience with blockchain technology
Ability to create use-case documents / white papers
Experience with Partner Marketing, Copywriting, User Experience.
Experience with Photoshop, Figma, Adobe Premiere and/or similar design software

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