Job Description

At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We're pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.

We're in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.

We're well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.

Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.

Marketing Manager - Tenant Partnerships

The SuperApp tenant partnerships business line is looking for a seasoned marketing professional who will be responsible to drive growth for third-party tenant partner businesses leveraging the whole range of marketing tactics and strategies.

Key responsibilities:

• Co-define the value propositions of the partner program as a whole and of individual partner services in conjunction with the commercial teams
• Translate core commercial objectives and value propositions into marketing strategies and campaigns
• Liaise with marketing specialist teams at Careem as well as partner marketing teams to implement the designed strategy and execute campaigns
• Carry out market segmentation for each partner service and own the acquisition, engagement and re-engagement journeys leveraging both internal and external channels
• Track and report on the marketing spend and campaign performance, roll out channel / content experiments to improve comms performance and marketing RoI

Skills/experience needed:

• Customer-centric approach: ability to make decision based on structured and unstructured user insights
• Data driven
• Demonstrated ability to develop and articulate a highly successful and innovative marketing plan, and to deliver them with a high quality bar
• Demonstrated ability to thrive in complex operational environment to execute on the plans in collaboration with multiple stakeholders
• Ability to build processes and scale fast to work efficiently and effectively with multiple stakeholders (both internal and external) with a range of communication and influential skills
• Committed to deliverables, positive 'can do' attitude, collaborative team player
• 5-7 years of work experience in consumer-facing businesses, ideally with 3 years in the tech/eCommerce industry

What we'll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

• Be part of a Remote-First organisation
• Work from any country in the world for 60 days a year
• Use Unlimited Vacation days throughout the year
• Access fitness reimbursements for health activities including: gym, health club and training classes.