Job Description

Key responsibilities

Strategy and planning:

Develop and execute marketing strategies and go-to-market plans specifically for security products or services.

Content and messaging:

Create and oversee the production of security-focused content, such as white papers, case studies, and website copy, to clearly communicate the company's value proposition.

Campaign management:

Design, launch, and manage marketing campaigns across various channels to generate demand and build awareness, including online, events, and thought leadership programs.

Performance analysis:

Track key performance indicators (KPIs) to measure campaign effectiveness, analyze marketing data, and make data-driven adjustments to strategies.

Budget management:

Manage the marketing budget to ensure effective allocation of resources across different programs and activities.

Cross-functional collaboration:

Work closely with other departments, such as product management, sales, engineering, and corporate security, to align marketing efforts with business goals.

Brand building:

Maintain a consistent brand identity and messaging across all marketing materials and represent the company at security events.

Team leadership:

Lead, manage, and mentor a team of marketing professionals to achieve departmental objectives.
Required skills and qualifications

Proven experience in a marketing leadership role, preferably in the cybersecurity or identity management sector. Experience in developing and executing marketing strategies and campaigns. Strong understanding of digital marketing principles and web analytics tools. Excellent written and verbal communication skills, with experience creating customer-facing content. Ability to analyze data and translate insights into actionable strategies. Strong project management and multitasking abilities. Experience with budget management and team leadership.
Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month