Marketing Manager Securities

Dubai, United Arab Emirates

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Job Description

About Us \xe2\x80\x93 Dmg Events dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of \xc2\xa32bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
Job Purpose To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI\'s. The successful candidate will be assigned to the events within dmg events\' security portfolio.

Planning, Campaign Management & Execution + Analysis & insight
Create and implement an integrated marketing strategy (including exhibitor, conference and visitor campaigns, as well as special events)
Set out and monitor entire budget, drop schedule and media plan
Use the full marketing mix to promote the exhibition and workshops in accordance with the marketing strategy and overall business objectives
Identify target universe and key segments within target universe
Develop personas, value propositions and messaging for each of the key segments
Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
Ensure show websites are fully up to date with latest information in accordance to campaign cycle
Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion
Strategic database build. Ensure data governance and data management policies are adhered to
Manage PR agency in co-ordination with the Exhibition Director/Marketing Director
Use all media tools such as social platforms, explore new marketing channel.
Copy write and proof all marketing materials (in conjunction with Event Director) in line with the content calendar and messaging
Update and adhere to agreed marketing budget.
Provide KPI reports for update meetings with Marketing Director/Exhibition Director
Analyse previous marketing campaigns and KPI\'s to execute targeted data/campaign selections.
Analyse and report trends over time and use these insights to build more effective campaigns
Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
Monitor and adjust digital marketing activity based on performance metrics.
Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance.

Minimum Qualifications and Knowledge: Marketing qualification is a must (university level or equivalent). Minimum Experience:

5+ years - at mid level marketing, but not strictly event marketing
Proven experience as a junior marketing manager or similar role
Good understanding of market research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles, budgeting, forecasting and reporting as well as marketing best practices
Familiar with social media and web analytics (e.g. Web Trends)
A proven track record of implementing successful marketing strategies
In-depth knowledge of market research data, data analysis and statistics
Excellent communication and people skills (Arabic & English preferred)
Strong organizational and time-management abilities Creativity and commercial awareness

Previous experience in the following industries is advantageous:

Military / Defense / Police / Government
Security / Cyber Security / Fintech / AI
Safety / Rescue / Disaster Management
Fire Protection / Construction
Aviation

Behavioural Competencies:

Practice good time management
Be trustworthy, professional and reliable
Practice confidentiality at all times
Demonstrate good team work with co-workers/peers
Be flexible when on occasions asked to perform tasks outside of the overall remit

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