Site Name: UAE - Dubai
Posted Date: Oct 17 2023
Job Purpose: Lead the central development and coordinated delivery of commercial plans & activities aligned to LOC RSV launch strategies in Severe Asthma (SA). Externally facing role with 50% of time external facing to ensure robust insights are collected and transferred to Regional/Global teams. Detailed understanding of access environment; develop and drive access strategy Collaborate closely with FML and other stakeholders to provide rapid, actionable insight to optimize the RSV SA launch. Key Responsibilities:

• Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role
• Lead the coordinated delivery of plans and activities that drive achievement of the RSV launch strategies, including regional/local market access, eligible patient identification and clinical differentiation
• Spend 50% time in the field to ensure max level of customer engagement and insight generation
• Robust understanding of local reimbursement and access structures. Close collaboration with medical and access teams to ensure timely access to GSK medicines.
• In collaboration with MA and medical teams develop clear differentiated brand access strategy and value proposition.
• Lead the gathering, processing and analysis of competitor intelligence in the severe asthma biologics market, and formulate GSK\xe2\x80\x99s response to ensure a consistent competitive edge.
• Lead the development of the national external engagement plan, working with relevant individuals in other functions (including medical, government affairs, communications) to create and implement activities that positively differentiate and/or position RSV, and GSK, in the SA space. e.g. advocacy creation/cascade, disease area development, environment shaping.
• Lead the launch optimisation process setup & insight consolidation, to ensure early identification of issues and rapid course-correction in the early RSV launch phase.
• Create & own the risk management plan for RSV, accurately identifying & appraising key issues & risks, and escalating these to the RSV Director/ other appropriate stakeholders as relevant.
• Consolidate metrics on a weekly/monthly/quarterly basis, and review and make recommendations on the KPI/measurement framework for RSV, to ensure useful and timely insight that is actionable and drives the business.
• Lead & deliver the multi-channel activity plan, creating & optimising materials that are pivotal to Nucala\xe2\x80\x99s local market access & competitive differentiation, utilising an evidenced based approach to maximize reach, engagement and conversion

Key Requirements:

• 10 years experience in similar positions
• Healthcare related qualification, or life sciences degree
• Comprehensive understanding of Specialised Commissioning structures/ processes and the relevant policy environment
• Experience in & understanding of respiratory diseases, and asthma
• Experience in developing/delivering local market access solutions
• Competence in working with agencies & using ZINC approval system
• MBA advantageous

Closing Date: 20.10.2023 Why Us? GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. Contact information:
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