Job Description

Job Title Marketing Manager

Description

To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and
digital products in line with agreed KPIs.
Main Duties & Responsibilities: Planning, Campaign Management & Execution + Analysis & insight

• Create and implement an integrated marketing strategy for the Hotel Show portfolio (including

exhibitor, conference, and visitor campaigns, as well as special events)

• Set out and monitor the entire budget, drop schedule, and media plan
• Use the full marketing mix to promote the exhibition and workshops by the

marketing strategy and overall business objectives

• Identify the target universe and key segments within the target universe
• Develop personas, value propositions, and messaging for each of the key segments
• Develop and deliver Content Calendar through relevant channels (email marketing, social

media, digital marketing, etc.)

• Ensure show websites are fully up to date with latest information in accordance to campaign

cycle

• Maintain active social media channels in line with market expectations, monitor engagement

and maximize conversion

• Strategic database build.
• Work with internal teams to ensure data governance and data management policies are

adhered to

• Manage PR agency in co-ordination with the Exhibition Director/HOM
• Use all media tools such as social platforms, explore new marketing channels
• Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if

needed) in line with the content calendar and messaging

• Update and adhere to agreed marketing budget.

Team management:

• Line manage 1 or more marketing executives (if team structure allows) working across a

range of events and media products (exhibitions, digital, awards & special events,
conferences)

• Provide guidance, feedback and inspiration to line reports
• Work with line reports & marketing team to ensure successful delivery of marketing

campaigns in line with agreed KPI's, event and divisional strategy

• Work with line reports to develop skills and competencies and ensure they have a clear

development road map.
Ensure adoption and optimization of marketing technology solutions, identify training needs
and ensure line reports are technically proficient

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