Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we\xe2\x80\x99ll give you the opportunity to harness all that\xe2\x80\x99s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we\xe2\x80\x99ll help you in advancing your skills and career. Here, you\xe2\x80\x99ll be supported in progressing \xe2\x80\x93 whatever your ambitions.
This role can be based in Dubai, Lebanon or Riyadh
About the role:
To drive the achievement of business growth through focused market/competitive analysis and the provision of a long-term strategic marketing plan in coordination with the country Management and GEM/EMEA NC division/franchise counterparts. This position is responsible for the elaboration and the execution of the Divisional Plan and budget as well as the implementation of the Marketing excellence standards within his/her group.
Your Responsibilities:
Builds Division budget in cooperation of divisions\' direction
Product launches, educating sales force on sales strategies in cooperation of GEM/EMEA Marketing
Upgrades product and procedure experience to expert level in the country
Conveys market needs and sales requirements to International Marketing team
Ensures that the country build a formalized Marketing Plan based on and followed by Divisional Strat Map
Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country; Identifies key uncertainties and questions to be resolved about the local market and local customers; Identifies the right marketing tools (e.g., segmentation) to address the key questions for the local market and coaches team on how to them; Advances the quality of all analysis and choice making of local product team to address the uncertainties/questions to be resolved; Ensures consistency and alignment across product strategies in the local market as well as the European strategy
Drives local country Marketing Strategy Implementation & Communication; Guides local team and Product Manager to develop customized messages and selling tools for the local market that enables the Sales Force to drive desired customer behavior change; Champions the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/Specialists, makes resource allocation trade-off decisions across products for local implementations; Ensures the right set of specific metrics are in place for tracking success of local marketing efforts \xe2\x80\x93 determines corrective action when local product performance is not on track #
Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, BSC\xe2\x80\x99s positioning in that market and the roe of their product line in that positioning (and specifically for the respective countries). Translate that insight into appropriate action
Knows the Product Context: Demonstrates depth as well breadth of knowledge of the anatomy, disease, technology, steps of procedures and competitive and regulatory environment for all products in the line. Translates that insight into appropriate action
Stakeholder Management: Manages communication with key (local) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices. Establish and maintain relationships with key opinion leaders
Planning and Management: Designs and manages an efficient and effective work process for Product Manager. Reliably delivers relevant and value-added outputs within agreed upon timelines
Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns
Marketing competencies required:
Channel mix and integration
Communication through storytelling
Strategy and planning
Business partnerships
Project & resource management
Good to have:
Good command of French and Arabic (spoken)
Medical devices experience
Experience in the field of Cardiology
Experience in the MENA region
Must have:
Good command of the English language (written & spoken)
1-3 years of marketing experience
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most \xe2\x80\x93 united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do \xe2\x80\x93 as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn\xe2\x80\x99t just business, it\xe2\x80\x99s personal. And if you\xe2\x80\x99re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!