Marketing Manager
New Cairo, Egypt
Job Description
Job Information
Number of Positions
1
Business Line
Lubricants
Function
Marketing
City
New Cairo
State/Province
Cairo
Country
Egypt
Zip/Postal Code
11311
We are looking for a Marketing Manager responsible for developing, executing, and monitoring marketing programs across a variety of channels aligned with marketing & brand strategy. While focusing on distribution, display, promotion and price. Senior marketer shall analyze competitive price movements, display status, competitive promotions, sell-out data and direct the sales teams to take action monthly. This position may also help with the coordination of events such as trade shows or conferences.
Roles and Responsibilities:
Roles and Responsibilities:
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Develop a marketing communications plan including strategy, goals, budget and tactics -
Develop EV digital & technology platforms and social media channels to be prepared to meet the future by being a major sales channel and customer interface (E-Commerce) -
Develop media relations strategy, seeking high-level placements in print, broadcast and online media -
Manage all public relations activities -
Perform frequent customer segmentation analysis identifying the targeted customers' profiles for each product -
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis -
Build relationships with thought leaders to grow industry awareness -
Maintain a keen understanding of the organization’s trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them -
Implement strategy within the marketing department, events and sponsorship management -
Manage and develop the communication assets -
Maintain company intranet site and internal marketing pages -
Deploy successful marketing campaigns and own their implementation from idea to execution
Requirements
Bachelor degree as a Minimum- BA/MA degree in Marketing, Advertising, Communications or any related discipline
- 10+ years of experience in marketing, preferably in the lubricants industry
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Solid experience with social media including blogs, Facebook, Twitter, etc
- Event planning experience
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Job Detail
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Job IdJD1444449
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationNew Cairo, Egypt
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EducationNot mentioned