Job Description

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.

We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
At our location in Dubai, UAE we are looking for you as:
MARKETING MANAGER (m/f/x) - MIDDLE EAST & AFRICA
Your Key ResponsibilitiesLead Marketing Strategy & ExecutionManage all marketing, innovations, and product launches across Africa & Middle East (including liaising with regulatory) Develop and ensure execution of joint annual marketing plans with licensee partners and distributors Align local plans with global brand positioning and ensure consistent brand execution
Strategic & Annual PlanningBuild 5-year strategic plans with key partners covering portfolio, pricing, media, and competition Lead development of annual marketing plans with cross-functional input and presentation to Executive Committee Master value chain and recipe costs to improve profitability in product mix
Innovation & Portfolio ManagementOversee local innovation funnel, recipe optimization, and portfolio strategies Adapt global packaging and claims to local regulatory and consumer requirements
Retail, Channel & MediaSupervise retail audits, media pitches, and trade marketing toolkits (ATL, BTL, POSM) Brief all media and research agencies
Partner Engagement & EnablementMotivate and guide licensee partners/distributors to stay brand-focused and growth-driven Support sales in acquiring and onboarding new partners
Events & CommunicationOrganize and support trade fairs, customer events, and internal brand initiatives Ensure effective communication between marketing and field sales teams

Your ProfileCompleted bachelor's or master's degree in marketing / communication or comparable training 5-10 years of professional experience in FMCG, preferably in food and beverage international company Excellent feeling for trends in the FMCG area Strong experience in social media and e-commerce Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility Excellent communication and teamwork skills as well as above-average commitment Independent, structured and quality-conscious way of working with the willingness to set new impulses Very good written and spoken English, Arabic is a plus Very good MS Office skills

What you can expectA competitive benefits package including medical insurance, annual airline ticket to home country, paid 30 days annual leave, end of service benefits To work for a fantastic global brand in a rapidly growing international beverages company with a start-up mindset A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world Working for the biggest kids drink brand worldwide, being available in 120 markets * A fast-paced company, with an excellent leadership team and high growth ambitions