Develop and execute integrated marketing plans across various channels, including digital marketing, social media, traditional advertising, public relations, and events.
Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
Conduct market research and competitive analysis to identify trends, opportunities, and threats.
Oversee the creation and management of engaging and high-quality marketing content.
Lead and mentor a team of marketing professionals, providing guidance and support to achieve team goals.
Track and analyze marketing campaign performance, providing regular reports and insights to senior management.
Build and maintain strong relationships with key stakeholders, including media outlets, industry partners, and internal departments.
Ensure brand consistency across all marketing materials and channels.
Identify and explore new marketing channels and technologies to enhance reach and engagement.
Develop and implement lead generation strategies to support sales efforts.
Requirements :
Minimum of 10 years of experience in a marketing role, with a proven track record of success.
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
In-depth knowledge of the UAE market and cultural nuances.
Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing.
Excellent communication, interpersonal, and presentation skills.
Proven leadership and team management abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Strong analytical and problem-solving skills.
Proficiency in marketing automation tools and CRM systems.
Fluent in English. Arabic language skills are an advantage.